Australia has picked up three more Silver Lions on the penultimate day of the Cannes Lions International Festival of Creativity, with wins overnight across Brand Experience & Activation and Creative Effectiveness.
Leo Australia secured Silver in Brand Experience & Activation for Haven for Suncorp Insurance, created in collaboration with Hogarth, The Polish Bureau and OMD.
Special Australia and Special US also picked up Silver in the same category for Build Your Own Super Bowl Commercial for Uber Eats. The category attracted 1,561 entries globally, with 47 Lions awarded.
Special Australia and Special US further secured Silver in Creative Effectiveness for Football is for Food for Uber Eats. The campaign, built on Uber Eats’ Super Bowl platform, by suggesting that the NFL existed purely as a conspiracy to sell food, driving a significant increase in app traffic and sales. The Creative Effectiveness Lions attracted 200 entries, with 14 Lions awarded.
Separate overnight honours saw Ogilvy named Asia Regional Network of the Year, while Leo took out Pacific Regional Network of the Year, both repeating last year’s success.
Cannes Lions global news here.