1 HOUR
Held on March 24 2026, this webinar covered everything there is to know about entering the 2026 Australian Effie Awards – including how to win gold.
About the online event
Entries for the 18th Annual Australian Effie Awards are now open, and if you’re planning to enter this year, this webinar will gave attendees a competitive edge.
Effie judges, past winning case writers, and effectiveness experts reveaedl what separates a strong entry from a winning one. From shaping your story to proving real commercial impact, they demonstrated how to present your work in a way that stands up to the industry’s most rigorous judging process.
Whether you’re a marketer, creative agency, media agency or in-house team, watch the recording to help turn a great campaign into a compelling Effie case.
WHAT WAS COVERED
What Effie judges are really looking for
The criteria that defines winning entries and the mistakes that often cost strong submissions.
How to turn a campaign into a winning case study
Connecting insight, strategy and measurable results into a clear, persuasive story and maximising the use of AI in case writing.
Plus, Effie partner Ideally will outline how entrants can strengthen the evidence within their submissions using fast-turnaround consumer research, with free research opportunities available for teams crafting their entries.
How to prove marketing effectiveness
From the commercial impact of your work, to the evidence judges expect to see and how to present it convincingly.
What’s new for the 2026 Effies
New categories include International Marketing, Health Marketing and Sponsorship Activity, plus there are expanded opportunities in Insight & Strategic Thinking, Food & Beverage, ROI and Long-Term Effects.
How to navigate the entry process
Preparing your submission and using the Effie entry portal.
WHO IT WAS FOR
Marketers & CMOs
Demonstrate the commercial impact of your marketing.
Creative agencies
Show how ideas translated into real business growth.
Media agencies
Prove media strategy & investment decisions drove effectiveness.
In-house teams
Benchmark your team’s impact against the industry’s most effective marketing.
SPEAKERS
- Colin Wilson-Brown, Effie Chair of Judging
- Martin Rippon, Effie Vice Chair of Judging
- Lindsay Davies, Senior Manager – Effie, Advertising Council Australia
- Aaron Boekestein, Director, Ads Partnerships, Google Australia & New Zealand
- Jody Elston, Chief Strategy Officer, 303
- Anna Jackson, Head of Brand, Westpac
- Kit Lansdell, Head of Effectiveness, Droga5
- George Robertson, Global Agency Lead, Ideally
Presented by
Marquee Sponsor
supported by
