Writing for Brands
FORMERLY ADSCHOOL COPYWRITING
8 WEEKS, 2 HOURS PER WEEK
(30-MINUTE ON-DEMAND LECTURE, 90-MINUTE LIVE TUTORIAL & ASSESSMENTS)
Every brand is judged on its words now, and most of them are written by people who were never trained as writers.
about this course
Eight weeks with senior creative directors on voice, headlines, scripts, and everything you actually publish. You’ll work through how a brand voice is built and held, how to write a headline that earns attention, how long- and short-form differ, and how to edit your own work without losing what made it good.
You’ll leave with a body of work and a way of editing you can use on Monday.
Who’s it for?
For anyone who publishes words under a brand name: social, content, in-house, client-side, and agency.
Meet your Facilitator & Lecturers
WEEKLY FACILITATORS (LIVE SESSION)
LECTURES (ON-DEMAND CONTENT)
Course Content
Over eight short weeks, you’ll be delivered bite-sized content designed to fit your schedule—anytime, anywhere. The best part? It takes no more than two hours a week, plus assessments.
Duration
Part-time.
Delivery
On-demand 30-minute lectures for flexible learning combined with in-person 90-minute tutorials to help you apply theory to practice. Weekly tutes for online courses will be delivered virtually.
Participant feedback
“I learnt many things, like eavesdropping on people helps you write dialogue and apparently, LinkedIn captions too. .”
Jamie Wyatt
Creative, Marketforce
“This course gave me the confidence to make the process of writing more human, in any context.”
Hannah Carpenter
Strategic Design Lead, Anthologie
“The AdSchool Copywriting Course is challenging and stimulating and well organised – I just wish it had run for 16 weeks!”
Anonymous
2025 Participant