About the dashboard
Advertising Council Australia’s Salary Survey dashboard is the largest collection of salary information for creative agencies in Australia. A comprehensive market view of the advertising industry’s current pay practice, it aims to guide agency management in benchmarking salaries and assist in preparing fair and competitive pay policies to attract and retain the best employees for the business.
It’s valuable for planning and adapting business models to meet current and future resource demands.
The latest survey, from 2025, comprised data from 112 agencies nationally, across 188 positions and incorporated 3,965 staff salaries across permanent and part-time roles. Data reflects salaries as of 31 March 2025.
How to order
This survey is only made available to the nominated personnel of participating agencies. Agencies that do not participate in the survey will not be granted access to the dashboard. Participating agencies are bound to maintain the confidentiality of the data and are prohibited from sharing this data with any non participating companies, such as agencies within a network or third party suppliers.
The dashboard is not made publicly available however some key findings may be used publicly by ACA as part of industry reporting.
For more information, please e-mail membership@adcouncil.org.au