Effies
Australia
Earth Hour
Agency
Leo Burnett Sydney
Client
WWF - Australia
Awards
Gold
Government, Corporate and Social Services
Gold
Most Original Thinking
Summary
Earth Hour: There’s been a lot of debate.
Did it work, didn’t it work? What was the point? Did it actually do anything…?
The fact is that in 2006, Earth Hour didn’t exist - but in 2009 over 140 million people, in 88 countries in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history. And, it is also one of the fastest growing brands ever with awareness growing from 0 to 658 million in less than three years.
This paper tells the story
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| CEO | Todd Sampson | ||||||||
| Strategy Planning Director | Scott Davis | ||||||||
| Strategy Planner | Katrina Wong | ||||||||
| Group Account Director | Amanda Quested | ||||||||
| Senior Business Manager | Sam McGown | ||||||||
| Executive Creative Director | Jay Benjamin | ||||||||
| Executive Creative Director | Andy Dilallo | ||||||||
| Creative Team | Kieren Antill | ||||||||
| Creative Team | Michael Canning | ||||||||
| Communications Director | Andy Ridley | WWF Australia | |||||||
| Brand Manager Sponsorship | Liz Potter | Earth Hour Global |
Category Sponsors
Government-- Corporate and Social Services
Most Original Thinking
