Case History Database

Earth Hour: There’s been a lot of debate. Did it work, didn’t it work? What was the point? Did it actually do anything…? The fact is that in 2006, Earth Hour didn’t exist - but in 2009 over 140 million people, in 88 countries in over 4000 cities turned off their lights and paused for one hour - Earth Hour. It has become one of the largest environmental movements in history. And, it is also one of the fastest growing brands ever with awareness growing from 0 to 658 million in less than three years. This paper tells the story

	CEO		Todd Sampson
	Strategy Planning Director		Scott Davis
	Strategy Planner		Katrina Wong
	Group Account Director		Amanda Quested
	Senior Business Manager		Sam McGown
	Executive Creative Director		Jay Benjamin
	Executive Creative Director		Andy Dilallo
	Creative Team		Kieren Antill
	Creative Team		Michael Canning
	Communications Director		Andy Ridley		WWF Australia
	Brand Manager Sponsorship		Liz Potter		Earth Hour Global