Case History Database

Stimulating the backbone of the Australian economy Simply put, when relationship marketing is done well, it‟s great customer service that delivers real value to both the customer and the organisation. So when the confusion, nervousness and fear caused by the Global Financial Crisis struck at the heart of our business community, the Commonwealth Bank‟s Local Business Banking Team and Relationship Managers were on-hand to offer guidance to their small-to-medium enterprise and agricultural business customers. The value for our customers was a campaign that helped them secure asset finance funding of $75 million, which kept their wheels turning and allowed them to benefit from the Federal Government‟s Investment Allowance. And the value for the Commonwealth Bank? An investment of just $165,000 delivered an incremental RoMI of 19.20 for every dollar spent.

	Author / Data Planning Director		Rob Chandler		BMF
	Author /Account Director		Alex Caredes		BMF
	Copywriter		Tim Wood		BMF
	Group Account Director		Mark Gregory		BMF
	Art Director		Jun Harada		BMF
	Associate Creative Director		Brad Waggoner		BMF
	Executive Creative Director		Dylan Taylor		BMF
	Account Director		Joey Crosby		BMF
	Marketing Manager, Business Marketing		Belinda Giuliano		Commonwealth Bank
	Author / Marketing Manager, Business Marketing		Prue Walker		Commonwealth Bank
	General Marketing Manager, Business Marketing		Martin Whelan		Commonwealth Bank
	General Manager, Channel Marketing		Andrew Murrell		Commonwealth Bank