Case History Database

LOUD Multicultural specialise in communications campaigns for the 20% of Australians for whom English is not their first language, in the knowledge that culturally insightful campaigns prove to be highly effective - offering significant incremental revenue and ROI to clients on a relatively low cost base. Western Union’s customers are migrants sending money overseas. In 2007, South Asian Australians were targeted during a key period on their cultural calendar. On the back of this success, the audience was expanded to include selected Middle Eastern countries in 2008. The outstanding results of the 2008 promotion form the basis of this Award submission.

	Account Director		Lou Petrolo
	Account Manager		Gemma Kingsford-Smith
	Copywriter		Luke Fox
	Art Director		Mo Shono
	Marketing Manager, Australia		Monika Khanna		Western Union Financial Services