Case History Database

Creating global awareness for a new tourism brand, with a small budget (by world standards) - what better challenge can you ever get? When tourists plan an island holiday, destinations such as Hawaii, the Caribbean Islands, the Maldives and the Greek Islands immediately spring to mind. And, despite the fact that the Great Barrier Reef is a world-heritage listed Natural Wonder of the World, the ‘Islands’ of the region are relatively unknown. In fact, approximately two million tourists visit the reef each year, but most are on day-trips rather than long-stay holidays.

	National Strategy and Planning Director		Darren McColl
	Creative Director		Nancy Hartley
	Creative Director		James Burchill
	Art Director		Cristian Staal
	Art Director		Ralph Barnett
	Copywriter		Merrin McCormick
	Account Director		Edwina Gilmour
	Account Director		Anne-Maree Wilson
	Account Manager		Anna Austin
	Digital Account Director		Adam Ford
	Digital Producer		Jason Kibsgaard
	Digital Producer		Matt Farrugia
	Digital Production		Horia Traian
	Digital Production		Glen Peterson
	Digital Production		Anton Ward
	Executive Director Marketing		Steve McRoberts		Tourism Queensland
	Senior Marketing Coordinator International		Amy Newman		Tourism Queensland
	Director of Digital Marketing		Chris Chambers		Tourism Queensland
	Digital Marketing Coordinator International		Jodie Aczel		Tourism Queensland
	Digital Marketing Manager		Sarah Whyte (nee Bate)		Tourism Queensland