Case History Database

UBank was a new direct banking-service needing to establish itself in post GFC Australia. Faced with a seemingly insurmountable task – taking on the savings giant ING Direct, UBank and Three Drunk Monkeys created a big-brand campaign that enabled the virtually unknown banking-service to claim thought leadership of a new savings trend in Australia. The campaign propelled UBank from one of the smallest to the 12th largest deposit service in Australia – at a time when consumers were retreating to the safety of the „Big Four‟ banks. „Saving is the new spending‟ super-charged UBank‟s success- putting UBank on the map.

	Author		Fabio Buresti		Three Drunk Monkeys
	Managing Director		Mark Green		Three Drunk Monkeys
	Executive Creative Director		Justin Drape		Three Drunk Monkeys
	Executive Creative Director		Scott Nowell		Three Drunk Monkeys
	Creative Director		Noah Regan		Three Drunk Monkeys
	Group Content Director		Jenny Lipson		Three Drunk Monkeys
	Content Director		Toby Harrison		Three Drunk Monkeys
	Content Director		Eve Woolfson		Three Drunk Monkeys
	Content Director		Emily Thompson		Three Drunk Monkeys
	Content Executive		Naomi Iland		Three Drunk Monkeys
	Digital Director		Ben Cooper		Three Drunk Monkeys
	Marketing Manager		Laura Porter		UBank
	Head of Marketing & Communication		Vanessa Sicari		UBank
	Managing Partner		Laura Stewart		Fidelity
	Group Investment Director		Laura Stewart		ZenithOptimedia