Case History Database

During a heart attack, every minute matters. A delay in receiving medical help means risking death or permanent disability. And yet Australians were waiting an average of 6.4 hours after their first symptom before calling “000”. The Warning Signs campaign aimed to increase awareness of heart attack symptoms and encourage people to act fast to get help. The campaign ran for eight weeks in Melbourne, Geelong and Broken Hill, eliciting a significant shift in people’s attitudes and behaviour. And saving lives and quality of lives as a result. Based on its success, the campaign will be rolled out nationally.

	ECD/Planner		Paul Fishlock		The Campaign Palace
	Author		Arwa Mahdawi		The Campaign Palace
	Creative Director		Brent Liebenberg		The Campaign Palace
	Creative Director		Gherhard Myburgh		The Campaign Palace
	Copywriter		Robbie Brammall		The Campaign Palace
	Art Director		Anthony Hatton		The Campaign Palace
	Account Management		Georgie Brown		The Campaign Palace
	Designer		Alex Rodriguez		The Campaign Palace
	Designer		Lewis Brown		The Campaign Palace
	National Marketing and Communications Manager		Sonya Kennedy		The Heart Foundation (Victoria)
	Warning Signs Project Officer		Christopher Poulter		The Heart Foundation (Victoria)