Effies
Australia
Spotlight on cholesterol
Agency
Sudler & Hennessey Sydney
Client
Pfizer Australia
Awards
Gold
Healthcare
Case Study
Summary
How do you get people who feel perfectly well, to go and see
their doctor about a condition they don’t know they have, and
the consequences of which may not manifest themselves for
many years?
This was the problem facing Lipitor, Australia and the world’s
leading cholesterol-lowering medication and already the
dominant player in the cholesterol-lowering category.
Case study
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Credits
| Strategist | Laura Ovens | ||||||||
| Creative Director | John Cronan | ||||||||
| Art Director | Peter Woods | ||||||||
| General Manager | John Moore | ||||||||
| Creative Services Director | Alistair Simpson | ||||||||
| Director | Phil Meatchem | Film Graphics | |||||||
| Photographer | John Love | John Love Photography | |||||||
| Digital | Orchard Digital Marketing Communications | ||||||||
| Channel Strategy | bellamyhayden | ||||||||
| Marketing Manager | John Dimopoulos | Pfizer Australia | |||||||
| Team Leader- Lipitor | Melissa McGregor | Pfizer Australia | |||||||
| Brand Manager- Lipitor | Corinne Mawson | Pfizer Australia | |||||||
| Brand Manager- Lipitor | Deran Bagdadi | Pfizer Australia | |||||||
| Brand Manager- Lipitor | Sophie O’Brien | Pfizer Australia |