Case History Database

In 2009 the GFC hit and iconic, independent radio station FBi was facing significant restructure within 3 months. FBi needed over $500,000 to survive, but had a $0.00 budget to raise funds. FBi knew only 2% of its supporters, donated and donation drives always raised less than $80,000. FBi needed to totally reinvent their fundraising model – and they did. Instead of continuing to ask passionate, but cash-poor supporters for money, FBi instead asked passionate supporters to collectively ask just one music loving, billionaire for the cash, and so „Ask Richard‟ (Branson) was born. FBi raised over $680,000.

	Author		Adam Ferrier		Naked Communications
	Communications Strategiest		Glen Cassidy		Naked Communications
	Executive Ideas Director		Paul Swann		Naked Communications
	Design		Lionel Alphonese		Naked Communications
	Design		Nick Summer		Naked Communications
	Genearal Manager		Evan Kaldor		FBi Radio
	Station Manager		Meagan Loader		FBi Radio
	PR		Myfwany McGregor		Frank PR