Advanced Account Management

8 WEEKS, 2.5 HOURS PER WEEK
(1 HOUR VIDEO LECTURE, 1.5 HOUR LIVE SESSION & ASSESSMENTS)

Lead clients and teams with confidence. This course will sharpen your account management and leadership skills – and set you up for success.

Overview

 

Meet your Facilitator & Lecturers

Weekly facilitators (live session)

Edward Hughes
Edward Hughes
Client Services Director, BMF Australia
Topher Jones
Topher Jones
Head of Business Management, The Monkeys, part of Accenture Song
Sam Siddons
Sam Siddons
Group Business Director, Clemenger BBDO
(From left to right) Jo Bulline, Alex Kelly, Nita Davey and Lisa Thom
(From left to right) Jo Bulline, Alex Kelly, Nita Davey and Lisa Thom
Trilogy Advertising & Marketing Team
Christine Gannon
Christine Gannon
Managing Partner, CHEP Network Brisbane

Video lecturers (pre-recorded)

Sheryl Marjoram
Sheryl Marjoram
CEO, DDB Group Sydney
Chris Howatson
Chris Howatson
Founder and CEO, Howatson+Company
Tori Lopez
Tori Lopez
Managing Director, Special Group Australia
Andy Morley
Andy Morley
Director, Head of Marketing APAC, Uber
Danielle Chapman
Danielle Chapman
Managing Partner, Ogilvy Melbourne
Lenna Boland
Lenna Boland
Lenna Boland, Group Creative Director, Leo Burnett Australia
Fabio Buresti
Fabio Buresti
Design Lead, ANZ, Accenture Song
Matthew Michael
Matthew Michael
Managing Director, Accenture Song
Lee Simpson
Lee Simpson
Strategic Advisor
Chiquita King
Chiquita King
Founder & Managing Director, Cocogun
Rebecca James
Rebecca James
Executive General Manager Business Banking, ASB Bank
Sarah Palmer Jones
Sarah Palmer Jones
Director, the human co

What to expect

This course offers the ultimate toolkit for the ambitious account person. Content incorporates the critical combination of hard skills (strategic / creative development, digital, media, pitching) and soft skills (leadership, relationship building, personal branding).

Designed to be engaging, interactive and thought-provoking, this course has two main elements – a pre-recorded video lecture for participants to watch in their own time, and a live working tutorial session led by the course facilitator where participants can put theory into action. Additionally, this industry certified course includes homework/assessments.

Please note, if you have enrolled in an online course the “working tutorial sessions” are delivered live via zoom/teams.

Who’s it for?

Account, client, brand and business managers with 2-5 years’ experience who want to be challenged and expand their existing knowledge base. Also brand managers and anyone who wants to grasp the process of commercial creativity.

Course Content

Week 1: Leadership
Lecturers: Chiquita King & Rebecca James

  • Introduction
  • What defines great leadership?
  • Difference between a manager and a leader
  • What defines your leadership now vs. desired future state

Week 2: Building client relationships
Lecturers: Tori Lopez and Andy Morley

  • What clients really need from Account Managers
  • How to build trusted client relationships
  • Managing client conflict

Week 3: Strategy and effectiveness
Lecturers: Fabio Buresti & Matthew Michael

  • What defines great strategy / how do we manufacture effectiveness
  • What a great brief looks like / the importance of great insights
  • The strategic process
  • How to sell great strategy

Week 4: Selling the value of creativity
Lecturer: Sheryl Marjoram

  • Key financial tools
  • How can you maximise profitability on your project/client?
  • How can you grow revenue?
  • What your CFO needs from you in your role

Week 5: Grow your career
Lecturer: Sarah Palmer Jones

  • How to take control of your career growth
  • The importance of feedback
  • How to manage up, down and sideways
  • Building your personal brand
  • Developing your network / mentors

Week 6: The creative process
Lecturers: Danielle Chapman & Lenna Boland

  • How to get the best out of the creative department
  • How to write a brilliant brief
  • How to judge creative work
  • How to give good creative feedback
  • How to add value to the creative process

Week 7: Master your presentation
Lecturer: Chris Howatson

  • How to give a winning presentation
  • The difference between pitching and presenting
  • Building your confidence
  • How to sell an idea and give a killer presentation

Week 8: Pitch perfect (& individual presentations)
Lecturer: Lee Simpson

  • The dark art of new business
  • The ingredients to a winning pitch
  • Net new vs organic new business
  • Your role in a new business pitch
  • How you can drive organic growth

 

This industry certified course includes homework/assessments.

Participant Feedback

Each class had a clear direction and purpose to drive better performance in the workplace. The detail and thought put into each class were fantastic.
2023 Participant

The course has really given me the frameworks and pointers to how I can structure my professional growth.

2023 Participant

I’ve come out of this course with a greater understanding and confidence, which I’ve taken back into my role. 

2023 Participant