Evaluating Media Workshop

Media planning shouldn’t feel like a black box.

AdSchool Evaluating Media Workshop – Maximising Your Ad Spend treats media planning the way a great financial planner treats your money: it’s not a guessing game, it’s an informed, deliberate investment.

This practical one-day workshop gives account managers, marketers and creatives the skills to interrogate media plans, spot the gaps, and make every dollar work harder.

You’ll walk away with:

• A grip on the six key levers behind every media plan
• A clear understanding of media maths, costs, timelines and trade-offs
• The confidence to question recommendations and back your point of view
• Real-world case studies – what smart investment looks like, and where money gets wasted
• Practical tips to make creative and media work together for stronger results

No fluff. No mystery.

Just clear frameworks, sharp questions and real examples to help you evaluate media with confidence and maximise your ad spend – the way a good planner would.

 Read more here.

Paul is a 30-year veteran of marcomms and advertising, working in Sydney, New York, London, and Perth. He has held senior strategy and planning positions in media agencies, creative agencies, and client-side, across all manner of categories, brands, team sizes, and corporate cultures.With decades of experience, he has developed this workshop to bridge the knowledge gap that still exists in many client-facing roles.