Evaluating Media Workshop
PERTH | Fri 10 July | 8:30 AM – 5:00 PM
SYDNEY | Thu 22 October | 8:30 AM – 5:00 PM
Many marketers and agency account managers are signing off on media plans that they sometimes don’t fully understand.
Conversations happen in silos – Client | Agency | Media | Research.
Metrics get glossed over, look great and go unchallenged due to a lack of knowledge and confidence. And decisions worth hundreds of thousands of dollars are made without real certainty of the outcome.
This one-day workshop fixes that – and teaches you the most important media money lesson you’ll ever learn:
WORKSHOP overview
Most of the marketing budget goes into media, so why does it still feel like a guessing game?
Media planning (like financial planning) is an informed, deliberate investment.
This workshop gives participants the skills to interrogate media plans, challenge recommendations and understand the media planning process better.
Key takeaways:
- A clear framework for how every media plan actually works (the “six dials”)
- The confidence to challenge recommendations and ask smarter questions
- A practical understanding of media math, costs and trade-offs
- Tools to align creative and media for better results
If the image above doesn’t make any sense to you, this course is exactly what you need!
WHAT PEOPLE ARE SAYING
“Engaging, relatable, and incredibly valuable.”
“Helpful to understand how media plans are actually built.”
“Back to basic fundamentals – a lost art.”
“I got more out of this, than any other workshop I’ve ever attended.”
ABOUT PAUL HINDLE
Paul is a 30-year veteran of marcomms and advertising, working in Sydney, New York, London, and Perth. He has held senior strategy and planning positions in media agencies, creative agencies, and client-side, across all manner of categories, brands, team sizes, and corporate cultures. With decades of experience, he has developed this workshop to bridge the knowledge gap that still exists in many client-facing roles.