Effie Awards

About the show

A total of 88 finalists from 24 agencies on behalf of 36 clients are vying for Australia’s most respected advertising awards across 26 categories, following rigorous judging by a team of 50 senior marketers, consultants and researchers.

Included in the presentation will be the announcement of the Effective Agency of the Year, Effective Advertiser Award, and the Grand Effie.

The virtual show will feature a live host and many innovations and surprises, will commence at 1.00pm AEST Friday 30 October.

Get together with your colleagues and clients (making sure to abide by any COVID restrictions), grab a snack and a few lunchtime drinks and enjoy the show

About the Effies

The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.

Introduced by the New York American Marketing Association in 1968, the Effie® Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 51 countries around the world with 2 regional programmes as well as a global competition.

 

2020 Key Dates

On-Time Call For Entries Close: Thursday, 11 June 2020

Extended & Final Deadline: Thursday, 25 June 2020

Round 1 Online Judging: Monday, 27 to Friday, 31 July 2020

Finalists Announced: Wednesday, 12 August 2020

Round 2 Judging: Tuesday, 15 September 2020

Executive Judging Review: Monday, 21 September 2020

Awards Presentation: Friday, 30 October 2020

 

Effie® and E Logo are registered trademarks of Effies Worldwide, Inc. and are used under license by Advertising Council Australia. All rights reserved.