Effies
Australia
Human Walking Program
Agency
GPY&R Melbourne
Client
The Lost Dogs Home
Awards
Bronze
Short Term Effects
Bronze
Small Budget
Case Study
Summary
This is the story of how what started as a small dog adoption campaign for a single animal shelter in Melbourne’s inner north turned the way people engaged with shelter animals on its head; delivered incremental dog adoptions after the campaign, went global, inspired events around the world from Utah to the Netherlands and lead to countless of dogs finding loving homes.
Case study
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Credits
| Author | Michael Hyde | ||||||||
| Co-Author | Daniel Liberale | ||||||||
| Art Director | Jake Barrow | ||||||||
| Copy Writer | Katie Britton | ||||||||
| Account Director | Kelly Brigham | ||||||||
| Account Manager | Daniel Smith | ||||||||
| General Manager | Kate Hoelter | Lost Dogs Home | |||||||
| Communications Manager | Martha Coro | Lost Dogs Home |