Case History Database

This is a classic case of David versus Goliath. CommSec, with xx% market share was the dominant online share-trading platform. In comparison, nabtrade’s market share was just xx%, that is xx times less than CommSec. As the fifth ranked player in a very competitive market nabtrade decided to take CommSec on and attempt to convince its user base (xx% of whom were satisfied) that smarts – i.e. insights that help you make sound trading decisions – are far more important than mere size.

	Author / Head of Planning		Hristos Varouhas
	Head of Account Management/Group Head		Anna Hunt
	Executive Creative Director		Matty Burton
	Executive Creative Director		Dave Bowman
	Creative Group Head		Pete Galmes
	Creative Director/Copywriter		John McKelvey
	Snr Interactive Strategist		Cam Deague
	Art Director		Mandie van der Merwe
	Copywriter		Avish Gordhan
	Art Director		Chris Cooper
	Production Director		Jonathan Pitcher
	Production Manager		Nick Lilley
	Account Directors		Chrissina Tonks, Loryn Garnsey
	Head of Direct Wealth Marketing		Robert Harris		nabtrade
	Senior Marketing Manager		Adam Camillo		nabtrade
	Senior Marketing Manager		Arianne Hamilton		nabtrade
	Marketing Manager		Tamara Ognjanova		nabtrade
	Digital Marketing Manager		Maria Scott		nabtrade
	Optimisation Manager		Krystle Hann		nabtrade