Case History Database

We were faced with a difficult creative challenge. We wanted to talk about the serious financial risks facing retirees during retirement, including the daddy of them all longevity risk, but we didn’t want to scare people. We wanted to make people feel in control. Our solution was to create a series of financial fables featuring stories about paper characters facing and overcoming these different risks because they had an annuity. By using beautiful Tim Burton style figurines and stop frame style animation, we hoped to land our message in an empathetic way and to engage people in the storylines enacted.

	Executive Creative Director		Richard Morgan
	Art Directers		Chris McMullen & Veronica Copestake
	Copywriters		Veronica Copestake & Sean Larkin
	Producer		Sean Ascroft
	Author / Strategic Planning		Jon McKie
	Business Management		Karen Russell
	Media		Inger Christenson, Steph O’Donnell, Sophie Hohnen & Rocky Vu
	Directors		Adrian Lawrence & Stuart White		Fin Design+Effects
	Cinematographer & 3D Supervisor		Stuart White		Fin Design+Effects
	Art Direction & Concept Art		Adrian Lawrence & Tim Streets		Fin Design+Effects
	3D Modelling & Texturing		Tim Streets & Colin Ware		Fin Design+Effects
	3D Rigging		Shane Brouwer & Gerard van omen Kloeke		Fin Design+Effects
	3D Lighting		Bastian Konradt		Fin Design+Effects
	3D Animation		Maurice Giacomini		Fin Design+Effects
	Flame Compositing		Richard Betts & Michael Smith		Fin Design+Effects
	Executive Producer		Billy Becket		Fin Design+Effects
	Music		Nylon Studios
	General Manager Corporate Marketing & Communications		Stuart Barton		Challenger
	General Manager Marketing Strategy & Services		Amanda Irving		Challenger
	Brand Campaign Manager		Lisa Tran		Challenger