Effies
Australia
How big ideas became big business
Agency
AJF GrowthOps
Client
Officeworks
Awards
Silver
Retail/Etail
Case Study
Summary
This is a story about how a new creative strategy shifted the course of one of Australia’s biggest retail giants. By putting people’s ambitions at the heart of its communications, Officeworks has changed in a very short time from being a brand known for only selling functional and practical products, to a brand that helps people achieve their big ideas.
Case study
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Credits
| Founding Partner / Executive Creative Director | Andrew J Foote | ||||||||
| Author / Senior Strategic Planner | Pieter-Paul von Weiler | ||||||||
| Author / Strategic Planner | Brigitte Bayard | ||||||||
| Group Account Director | Susan Bird | ||||||||
| Account Director | Katrina Loizides | ||||||||
| Author / Insights Manager | James Sheard | ||||||||
| Senior Copywriter | Michael Davey | ||||||||
| Senior Art Director | Dillon McKenna | ||||||||
| General Manager | Stephen Fisher | Initiative | |||||||
| Strategist | Alex Wood | DT | |||||||
| Managing Director | David Brown | RAPP | |||||||
| Client Service Director | Graham Wilkinson | Columbus Search | |||||||
| Head of Consumer Brands | Roberto Pace | Haystac | |||||||
| National Marketing Manager | Karl Winther | Officeworks | |||||||
| National Advertising Manager | Simon Davenport | Officeworks | |||||||
| COO/Board Director | David Haydon | Officeworks |