Effies
Australia
How Mr iSelect became the unlikely hero of health insurance
Agency
AJF GrowthOps
Client
iSelect
Awards
Bronze
Long Term Effects
Case Study
Summary
iSelect was a small brand who pioneered the insurance comparison site market in Australia. Privately owned, they embarked on the task to educate Australians on the benefits of purchasing insurance through an independent third party. They had big ambitions to go from a small challenger brand to a major player and identified private health insurance (PHI) as the key pillar of the business.
Case study
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Credits
| Author / Strategy Director | Lucy Cochran | ||||||||
| Insights Manager / Author | James Sheard | ||||||||
| Strategy Director | Jodie Elston | ||||||||
| Executive Creative Director / Partner | Josh Stephens | ||||||||
| Executive Creative Director / Founding Partner | Andrew Foote | ||||||||
| Creative Director | George Freckleton | ||||||||
| Creative Director | Michael Skarbek | ||||||||
| Senior Copywriter | Brent Liebenberg | ||||||||
| Senior Copywriter | Viv Gibson | ||||||||
| Client Services Director | Stephanie Sieber | ||||||||
| Senior Account Director | Emma Grant | ||||||||
| Account Director | Kate Silver | iSelect | |||||||
| Marketing Director | Geraldine Davys | iSelect | |||||||
| Head of Brand and Campaign Marketing | Kirsten Craven | iSelect | |||||||
| Marketing Specialist | Carly Nankin | iSelect | |||||||
| Marketing Specialist | Lauren Brown | iSelect |