Effies
Australia
Nimble it and Move on
Agency
McCann Worldwide
Client
Nimble
Awards
Bronze
Retail/Etail
Case Study
Summary
In an emerging segment, we took Australia’s newest cash lending brand from relative obscurity to category leadership. Primary to this success was alleviating negative perceptions of the category by making the act of ‘Nimbling it' more of the social norm than a social stigma. Rather than taking advantage of people, we targeted a more affluent segment to the category with the human truth - "the flow of cash should never interrupt the flow of living”.
This is the most effective campaign we as an agency have ever witnessed in terms of sales generations and brand affinity proven by a 0.90% correlation score between ad spend and customer response.
Case study
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Credits
| Author | Adrian Mills | ||||||||
| Author | David Phillips | ||||||||
| Executive Creative Director | Pat Baron | ||||||||
| Creative Director | David Ponce de Leon | ||||||||
| Copywriter | Patrick Trethowan | ||||||||
| Art Director | Ryan Clayton | ||||||||
| Art Director | Pat Baron | ||||||||
| Senior TV Producer | Jo Alach | ||||||||
| Senior TV Producer | Victoria Conners | ||||||||
| Senior Account Manager | Sally Bradley | ||||||||
| Group Account Director | Serrin Dewar | ||||||||
| Co-Founder | Greg Ellis | Nimble | |||||||
| Brand Strategist | Stirling Howland | Nimble | |||||||
| Marketing Manager | Johan Kreigbaum | Nimble | |||||||
| Online Marketing Strategist | Jay Stockwell | Nimble |