Join Tim Williams, Ignition Consulting Group to explore new ways to structure, frame, and price AI-powered agency services so you’re rewarded for the outputs and outcomes you create, not the time you spend.
Workshop overview
AI has changed the game. The real question is how agencies capture that value. This exclusive Member-Only webinar shows how to reframe the client conversation, redesign your service model, and turn AI capabilities into sustainable, scalable growth.
what you'll learn
Based on the very latest solutions being used by agencies around the world, this new workshop shows how a solutions-based, AI-powered business model can:
- Scale agency revenue without adding costs by shifting from billable hours to value-based models.
- Optimise pricing and profits through bundled solutions and progressive compensation methods.
- Reduce operational expenses by harnessing AI to streamline workflows and output.
- Leverage your agency’s superstars to deliver higher-value services that set you apart.
- Increase the long-term value of your agency with scalable, productised offerings that build sustainable growth.
We’ll explore the process for developing a productised, AI-powered business model and describe in detail five different approaches for effectively capturing the value of AI:
- Charging a set price for outputs developed using AI-powered tools.
- Charging a price for agency-developed programs that leverage AI.
- Charging a price for using agency-developed AI platforms.
- Charging a price for the outcomes produced by AI-powered tools.
- Charging for AI-as-a-Service (AIaaS)
Pre-reading provided to all enrolling members.
Slides and recording available for a limited time to enrolled members afterwards.
Workshop Details
DATE
Thursday, 16 October 2025
DURATION
75 minutes including Q&A
TIME
9:00 am AEDT
PRICE
$350 ex GST per person (ACA Members Only)
about tim williams
Tim Williams leads Ignition Consulting Group (www.ignitiongroup.com), an international consultancy that helps agencies and other professional service firms create, deliver, and capture more value.
Tim is a noted author, international speaker, and presenter for industry associations and business conferences worldwide. His work has taken him literally around the world, working with organisations in North and South America, Europe, Asia, and Australia/New Zealand.
He is author of two books, the latest of which is Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success.
Tim is also a frequent contributor to leading marketing publications including Advertising Age, Adweek, and Communication Arts in the U.S., and Campaign, Admap and The Drum in the U.K.
As a consultant to advertising and marketing firms, Tim has worked with hundreds of agencies and other professional firms ranging from mid-size
independents to multinational networks, including all five of the top agency holding companies.
Before forming Ignition Consulting Group, Tim was president of several independent agencies after having worked for global agencies including Ogilvy and Burson-Marsteller in New York and elsewhere.