2024
How Mitsubishi Outlander Coight Up To The Competition And Became Australia’s #1 Plug-In Hybrid
Agency
Client
Mitsubishi Motors Australia
Bronze
Other Consumer Goods
2024
From a house to a home: How Samsung reimagined DTC to transform their place in Australia’s retail landscape
Agency
Client
Samsung
Bronze
Telecommunications and Other Services
2023
How Toyota brought an enduring feeling of quality to the grudge of car maintenance
Agency
Client
Toyota
Bronze
Other Consumer Goods
Bronze
Insight & Strategic Thinking
2023
Move over St. Paddy, Guinness got a new best friend: Winter. How to create a new category trigger at 7 degrees
Agency
Client
Lion
Bronze
Short Term Effects
2023
How little moments made big bickies for Arnott’s
Client
Arnott's
Gold
Food and Beverage Brands
Silver
Return on Investment
The Grand Effie
2023
How can a country exist without land?
Client
The Government of Tuvalu
Bronze
Positive Change
Special
Colin Wilson-Brown Award
2023
How little Karicare bucked the formula to outpace category growth 4 to 1
Agency
Client
Nutricia
Bronze
Health and Wellbeing
Silver
Insight & Strategic Thinking
2023
Virgin Australia: A Remarkable Comeback Story
Agency
Client
Virgin Australia
Bronze
Challenger Brand
Silver
CX
2023
Revitalising BIG W by celebrating the real every day of modern families
Agency
Client
BIG W
Gold
Long Term Effects
Silver
Brand Value
2023
How Samsung flipped eCommerce on its head with a sales mechanic that more than doubled sales
Agency
Client
Samsung
Bronze
CX
2023
Mum’s the word! How we found a new ‘sause’ of revenue for sick kids in hospital
Agency
Client
Curing Homesickness
Bronze
Not For Profit Organisations
Silver
Innovative Marketing Solutions
2023
How leaning into confusion helped bring clarity to Uber One membership
Agency
Client
Uber
Bronze
Telecommunications and Other Services
2023
From Hunted to Hunter: How ‘Flipvertising’ Revolutionised a Digital Advertising Adventure and Captured Gen Z’s Attention
Agency
Client
Samsung
Bronze
Telecommunications and Other Services
Silver
Most Original Thinking
Gold
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023
Liam’s Lifesaving List: A campaign to save a life that changed an industry
Agency
Client
Liam O'Brien
Bronze
Positive Change
2023
Go a Moe’s
Agency
Client
On The Run
Bronze
Food and Beverage Brands
Bronze
Small Budget
Gold
Best Smaller State Campaign
2023
Canadian Club: How the ultimate challenger brand overcame its biggest challenge to date
Client
Canadian Club (Beam Suntory)
Silver
Challenger Brand
Bronze
Food and Beverage Brands
2023
Selling the game, by not selling the game
Agency
Client
A-Leagues
Bronze
Innovative Media or Channel Solutions (inc. Media Partnerships)
2023
How not worrying about data took Telstra Pre-Paid from decline to sustained growth
Client
Telstra
Bronze
Long Term Effects
2023
How Un-Australia delivered sublime new records for 100% Australian Lamb
Client
Meat & Livestock Australia
Silver
Food and Beverage Brands
Bronze
Short Term Effects
2023
Deals so distracting they were un-skippable
Agency
Client
McDonald's Australia
Bronze
Social Media First
2023
How anti-ordinary thinking drove anti-ordinary results for Tasmania’s Off Season
Agency
Client
Tourism Tasmania
Silver
Travel, Leisure & Media
Gold
Insight & Strategic Thinking
2023
KFC Degustation
Agency
Client
KFC
Bronze
Restaurants and Food Delivery
Bronze
Social Media First
2023
The 6 1/2 Foot Drink Driving Intervention
Agency
Client
Transport for NSW
Bronze
Government
Silver
Positive Change
2022
The Unwinnable Election
Agency
Client
South Australian Labor Party
Silver
Government
Silver
Best Smaller State Campaign
2022
Not being considered tough, didn’t frighten a Triton
Agency
Client
Mitsubishi Motors Australia
Bronze
Other Consumer Goods
2022
How Telstra’s purpose-led growth left the competition in its wake
Client
Telstra
Silver
Other Services
Bronze
Return on Investment
Silver
Brand Value
2022
‘Tonight, I’ll be eating…’
Agency
Client
Uber Eats Australia
Gold
Long Term Effects
The Grand Effie
The Effective Advertiser Award
2022
How Great Southern Bank helped twice as many Millennials live Happily Clever After
Agency
Client
Great Southern Bank
Bronze
Challenger Brand
2022
Baked into Australia: Letting go of the past to get back to the Tip Top
Agency
Client
George Weston Foods
Silver
Food, Confectionery & Snacks
2022
One Drink
Agency
Client
Mental Health Commission
Bronze
Government
Bronze
Best Smaller State Campaign
2022
Turning tax time into payback time for Officeworks
Agency
Client
Officeworks
Bronze
Retail/Etail
Bronze
Short Term Effects
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.