2025
Don’t Take the Risk. Take the Test.
Agency
Client
Cancer Council Victoria
Finalist
Not For Profit Organisations
2025
Don’t Let Cancer In
Agency
Client
Cancer Council Victoria
Bronze
Insight and Strategic Thinking - campaigns under $2 million
2025
The Long Game of Good Different: The Value of Brand Resilience in a Changing World
Agency
Client
ALDI Australia
Silver
Long Term Effects
Silver
Brand Value
2025
How a Macca’s Sauce Became the Must-Have Drip
Agency
Client
McDonald's Australia
Bronze
Youth Marketing
2025
From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business
Agency
Client
Suncorp
Gold
Long Term Effects
The Grand Effie
The Grand Effie
2025
Disrupting the Algorithm to Tackle the Hidden Trends of Disrespect
Agency
Client
Department of Social Services
Finalist
Most Original Thinking
2025
Defying a Category in a State of Decline to Deliver Breaking Results
Agency
Client
Victoria University
Finalist
Challenger Brands
2025
Contiki – Inspiring a New Generation to Live Their Own Legend
Agency
Client
The Travel Corporation
Finalist
Youth Marketing
2025
Australian Lamb, the Ultimate Social Device ‘IRL’
Client
Meat & Livestock Australia (MLA)
Bronze
Most Original Thinking
Bronze
Short Term Effects
Finalist
Food and Beverage Brands
Silver
Insight and Strategic Thinking - campaigns under $2 million
2025
An ICONIC Comeback: Redefining the Value of Brand in a Sea of Bland
Agency
Client
THE ICONIC
Bronze
Retail and Etail
Finalist
Most Original Thinking
Finalist
Brand Value
2025
A Very Tasty Year: How Little Moments Delivered Even Bigger Bikkies for Arnott’s in 2024
Client
The Arnott's Group
Silver
Food and Beverage Brands
Finalist
Return on Investment
2025
A Masterclass in Government Sex Talks
Agency
Client
Australian Government Department of Health Disability and Ageing
Bronze
Government
Bronze
Positive Change
Finalist
Most Original Thinking
2025
A Help Company: How NRMA Insurance Made Help Its Whole Business
Client
IAG Group's NRMA Insurance
Bronze
Insight and Strategic Thinking - campaigns over $2 million
Finalist
Financial Services and Insurance
Finalist
Most Original Thinking
2025
A Comeback Full of Heart: How Steggles Reclaimed Growth Against the Odds
Agency
Client
Baiada Poultry
Bronze
Food and Beverage Brands
2025
RSPCA SA Perfectly Adoptable Campaign
Agency
Client
RSPCA South Australia
Finalist
Small Budget
2024
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
Agency
Client
ALDI Australia
Gold
Retail/Etail
Gold
Insight & Strategic Thinking
Gold
Challenger Brand
Silver
Most Original Thinking
Bronze
Return on Investment
Special
The Grand Effie
2024
PetWatch: Parasites aren’t out of sight – they’re on your doorstep
Agency
Client
Petbarn
Bronze
Data-Driven
Silver
Innovative Marketing Solutions
2024
Norco Cow’s Play; How a little Queensland Co Op Took it to big milk
Agency
Client
Norco Co-operative Limited
Special
Best Smaller State Campaign
Bronze
CX
2024
Kentucky Fly Chicken
Agency
Client
KFC
Bronze
Restaurants and Food Delivery
Bronze
Short Term Effects
2024
How Uniting Generations Saw Australian Lamb Enjoy Results For The Ages
Client
Meat & Livestock Australia
Silver
Food and Beverage Brands
Silver
Short Term Effects
Silver
Insight & Strategic Thinking
Bronze
Return on Investment
2024
How The Unofficial State Of The Nation Saw Australian Lamb Leap To New Heights
Client
Meat & Livestock Australia
Silver
Long Term Effects
Special
Colin Wilson-Brown Award
2024
The Forever Reef Project: Insuring the largest living structure on earth
Agency
Client
Great Barrier Reef Legacy
Bronze
Not For Profit Organisations
2024
Making the invisible threat of UV visible saved lives
Agency
Client
Cancer Institute NSW
Silver
Insight & Strategic Thinking
Bronze
Positive Change
2024
Hunger Ghrelins: The hunger hormones feeding hungry families
Agency
Client
Foodbank WA
Bronze
Positive Change
2024
How little moments delivered big bikkies…again (the Tiny Teddy budget version)
Client
Arnott's
Silver
Food and Beverage Brands
Silver
Return on Investment
2024
How Bringing Fijian Culture to the Fore of its Tourism Brand Transformed the Fortunes of a Nation
Agency
Client
Tourism Fiji
Silver
Travel, Leisure & Media
2024
How a historic jingle unlocked new love
Agency
Client
McDonald's Australia
Bronze
Social Media First
2024
How Carer Gateway Provided Help For Those Who Might Never Ask
Client
Australian Government - Department of Social Services
Bronze
Government
2024
The Big Shift: Transforming an entire industry to normalise disability in advertising
Agency
Client
Dylan Alcott Foundation
Silver
Positive Change
2024
How ”Giving a XXXX” about Origin turned ’The Pride of Queensland’ to gold
Agency
Client
Lion
Silver
Short Term Effects
2024
One Campaign. Six Years of market redefining insurance growth – Solved
Agency
Client
Budget Direct
Gold
Long Term Effects
Gold
Brand Value
2024
How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks
Agency
Client
Honest Eggs Co.
Silver
Small Budget
Silver
Innovative Media or Channel Solutions (inc. Media Partnerships)
Silver
Most Original Thinking
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.