Case History Database

Facing a challenging period of double-digit volume and sales decline, Steggles executed a powerful brand comeback. Through ethnographic research, the brand shifted its strategy to focus on the emotional value of the Sunday roast as a cherished family ritual. Instead of joining the race to the bottom on price, Steggles chose to celebrate these traditions. This deeply emotional, long-term approach delivered exceptional short-term results, proving that nostalgia and emotional storytelling can protect margins and create standout in a competitive market.

Yash	Gandhi	Head of Marketing	Baiada Poultry
Shawn	Stevens	Marketing Manager	Baiada Poultry
Megan	Röhrs	Senior Brand Manager	Baiada Poultry
Grace	Wallace	Author / Strategy Director	M+C Saatchi Group
Nick	Jacobs	Chief Strategy Officer	M+C Saatchi Group
Ben	Greenslade	Group Head	M+C Saatchi Group
Jo	Movizio	Senior Account Director	M+C Saatchi Group
Rebecca	Farinola	Senior Account Manager	M+C Saatchi Group
Steve	Coll	Chief Creative Officer	M+C Saatchi Group
Scott	Dettrick	Executive Creative Director	M+C Saatchi Group
Sharon	Edmondston	Group Creative Director	M+C Saatchi Group
Georgie	Waters	Senior Copywriter	M+C Saatchi Group
Billie	Gurr	Art Director	M+C Saatchi Group
Emma	Parsons	Head of Content	M+C Saatchi Group
Luca	Franich	Social Media Manager	M+C Saatchi Group
Lill	Schroeder	Senior Broadcast Producer	M+C Saatchi Group
Sam	Blazevic	Integrated Producer	M+C Saatchi Group
		Media	Havas Media