Case History Database

Faced with a declining participation rate in the National Bowel Cancer Screening Program, a campaign was launched to overcome the many barriers, including taboo. By leveraging insights around susceptibility and self-efficacy, the campaign focused on the "fear of regret" and used the line, "Don't take the risk, take the test." The emotionally driven story of what one could lose to bowel cancer resonated with the audience and successfully drove 25,080 additional test kit returns, proving that a complex or taboo topic can be tackled with creative, evidence-based thinking to drive positive health outcomes.

Angela Morris	National Chief Strategy Officer	Bastion
Simon Langley	Group Chief Creative Officer	Bastion
Mike Godwin	Managing Director	Bastion
Laurence Cronin	Creative Director	Bastion
Scott Hopkin	Creative Director	Bastion
Sean Davitt	Studio Director	Bastion
Angelita Ganakusuma	Senior Producer	Bastion
Madeline Bakker	Client Director	Bastion
Kelly Dienaar	Head of Media and Communications	Cancer Council Victoria
Catriona Bastian	Project Manager – Cancer Screening Programs	Cancer Council Victoria
Maddy Leigh	Marketing Manager – Prevention	Cancer Council Victoria
Kate Broun	Head of Screening and Early Detection	Cancer Council Victoria
Kerryann Wyatt	Research and Evaluation Manager	Cancer Council Victoria
Sarah Durkin	Head of Behavioural Science	Cancer Council Victoria
Peter Butler	Managing Director	Spark Foundry
Harry Brownbill	Associate Strategy Director	Spark Foundry
Keily Brown	Client Director	Spark Foundry
Sally Hay	Client Manager	Spark Foundry
Josie Merrifield	Group Digital Director	Spark Foundry
Elaine Liaw	Digital Activation Manager	Spark Foundry
Manohar Challa	Associate Digital Activation Manager	Spark Foundry