Effies
Australia
From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business
Agency
Leo Australia
Client
Suncorp
Awards
Gold
Long Term Effects
The Grand Effie
The Grand Effie
Case Study
Summary
After a period of decline, Suncorp transformed its brand by repositioning insurance from recovery to resilience. This was not just a campaign but an operational shift, brought to life through initiatives like "One House to Save Many," a scientifically-tested proof of concept, and "Resilience Rd," which demonstrated the possibility of safer homes. This commercially-grounded strategy reversed Suncorp's downward trajectory, significantly boosting market share and surpassing its main competitor. The campaign proved that focusing on resilience can both protect customers and drive business growth.
Case study
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Credits
| Catherine King | Chief Strategy Officer | Leo Australia |
| Dave Bowman | Chief Creative Officer, Publicis Groupe ANZ | Leo Australia |
| Andy Fergusson | Chief Creative Officer | Leo Australia |
| Jason Williams | Chief Creative Officer | Leo Australia |
| Michelle Walsh | Creative Director | Leo Australia |
| Marijke Spain | Creative Director | Leo Australia |
| Ian Broekhuizen | Creative Director | Leo Australia |
| Malcolm Caudwell | Creative Director | Leo Australia |
| Chris Jovanov | Creative Director | Leo Australia |
| Rebecca Johnson-Pond | Creative Director | Leo Australia |
| Amanda Wheeler | Group Account Director | Leo Australia |
| Grace Vizor | Group Account Director | Leo Australia |
| Graham Alverez | Head of Planning | Leo Australia |
| Abigail Dubin-Rhodin | Strategy Director | Leo Australia |
| Shae Jones | Senior Business Director | Leo Australia |