Case History Database

To overcome complacency about skin cancer, a new campaign targeted Victorians who saw it as 'cancer light'. The strategy used a provocative idea and the line, "When you go out, don't let cancer in," to reframe the risk. Creatively, the campaign was paired with an evolved, education-based call to action: "Once the index hits 3, cover up from UV. Slip, slop, slap, seek, slide." This approach successfully shifted threat and efficacy perceptions, proving that a fresh, insight-driven message can revitalise a long-standing public health issue and drive positive behaviour change.

Kelly Dienaar	Head of Media and Communications	Cancer Council Victoria
Emma Glassenbury	Head of Sunsmart	Cancer Council Victoria
Clover Maitland	Senior Research Fellow	Cancer Council Victoria
Maddy Leigh	Marketing Manager – Prevention	Cancer Council Victoria
Caja Gilbert	Research and Evaluation Manager	Cancer Council Victoria
Sarah Durkin	Head of Behavioural Science	Cancer Council Victoria
Angela Morris	Chief Strategy Officer	Bastion
Simon Langley	Chief Creative Officer	Bastion
Mike Godwin	Managing Director	Bastion
Chris Searle	Creative Director	Bastion
Madeline Baker	Client Director	Bastion
Carolyn Starkey	Senior Broadcast Producer	Bastion
Peter Butler	Managing Director	Spark Foundry
Harry Brownbill	Associate Strategy Director	Spark Foundry
Keily Brown	Client Director	Spark Foundry
Sally Hay	Client Manager	Spark Foundry
Josie Merrifield	Group Digital Director	Spark Foundry
Elaine Liaw	Digital Activation Manager	Spark Foundry
Manohar Challa	Associate Digital Activation Manager	Spark Foundry