2026
How Refreshing England On The Laws Of Cricket Refreshed VB’s Sales
Client
Asahi Holdings Australia
Bronze
Alcoholic and Non-Alcoholic Beverages
Finalist
Most Original Thinking
2026
The STI Campaign Algorithms Tried to Ban. The Results They Couldn’t Ignore
Client
Sexual and Reproductive Health Australia
Finalist
Not For Profit Organisations
2026
How Turning Bananas Into Passes Got People off their Asses
Agency
Client
Hort Innovation
Finalist
Food - Packaged and Fresh
2026
How Vanuatu got Aussies to Answer the Call
Agency
Client
Vanuatu Tourism Office
Bronze
Travel, Leisure & Media
Colin Wilson-Brown Award
Travel, Leisure & Media
Finalist
Challenger Brands
2026
Yes, I took on Goliath, DiDi
Agency
Client
DiDi ANZ
Gold
Challenger Brands
Silver
Travel, Leisure & Media
Silver
Insight & Strategic Thinking - Campaigns $5-20 Million
Bronze
Most Original Thinking
Best New Entrant
Travel, Leisure & Media
2026
The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn
Agency
Client
Asahi Beverages
Silver
Return On Investment - Commercial Over $5million
Bronze
New Product or Service
Finalist
Alcoholic and Non-Alcoholic Beverages
Finalist
Insight & Strategic Thinking
2026
How to start a revolution with a regional budget
Agency
Client
Greater Bank
Finalist
Financial Services and Insurance
2026
How NAB made more cents out of ‘More Than Money’
Client
NAB
Finalist
Long-Term Effects - Services/Retail
2026
The Renewables Ad Engine
Agency
Client
Opella Healthcare Australia
Finalist
Most Original Thinking
2026
The Barista-Led Revolution: How MILKLAB Used Professional Advocacy to Win the Supermarket Aisle
Agency
Client
MILKLAB
Silver
Long-Term Effects - Product
2026
Rebuilding Tooheys: Refreshing the brand’s meaning for the modern world
Agency
Client
Lion
Finalist
Long-Term Effects - Product
2026
Little Listings: How Mattel Broke a 98% Monopoly by Selling Toy Cars as Real Cars
Agency
Client
Mattel
Bronze
Small Budget
2026
It’s Selleys and it’s Work that Really, Really Works
Agency
Client
Selleys
Silver
Insight & Strategic Thinking - Campaigns $1-5 million
Finalist
Other Consumer Goods
2026
How we Turned 10 Cents into a Million Bucks
Agency
Client
VicReturn
Bronze
Not For Profit Organisations
Bronze
Positive Change
Finalist
Return On Investment - Social
2026
How Three Tiny Actions Made Australians Safer Online
Agency
Client
Australian Federal Government
Bronze
Government
2026
How Telstra went from Engineering-Led to Brand-led Growth
Agency
Client
Telstra
Gold
Telecommunications and Other Services
Silver
Innovative Marketing Strategy
2026
How SBS Won by Shirking Category Orthodoxy and Boldly Going Where Only It Can
Client
SBS
Bronze
Insight & Strategic Thinking - Campaigns $1-5 million
Finalist
Travel, Leisure & Media
2026
How NESCAFÉ Café Creations brewed up a habit of unstoppable growth
Client
Nestle
Finalist
Long-Term Effects - Product
Finalist
Return On Investment - Commercial Under $5 Million
2026
Chuck it in the ute: How GWM weaponised utility to break the adventure fantasy
Agency
Client
GWM
Finalist
Challenger Brands
2026
Trending Thoughts
Agency
Client
ReachOut Australia
Finalist
Youth Marketing
Finalist
Small Budget
2026
Medibank Family Roast
Agency
Client
Medibank
Finalist
Insight & Strategic Thinking - Campaigns $5-20 Million
Finalist
Innovative Marketing Strategy
2026
Life Is The Reason: Giving the Nation a New Reason to Donate and Saving a Life Every 11 Minutes
Agency
Client
Australian Red Cross Lifeblood
Silver
Not For Profit Organisations
Silver
Positive Change
Bronze
Return On Investment - Social
Finalist
Insight & Strategic Thinking - Campaigns $5-20 Million
2026
It Takes You and a Ranger: Real-world Proof Beats Polished Promises
Agency
Client
Ford Australia
Bronze
Other Consumer Goods
Finalist
Return On Investment - Commercial Over $5million
2026
How Macca’s made Brekkie the most important meal of the day once again
Agency
Client
McDonald's Australia
Finalist
Insight & Strategic Thinking - Campaigns $1-5 million
Finalist
Restaurants and Food Delivery
2026
How Making Tasmania the Healthiest Island on the Planet took St Lukes from Category Challenger to Leader
Agency
Client
St. Lukes
Silver
Brand Value
Bronze
Financial Services and Insurance
Finalist
Long-Term Effects - Services/Retail
2026
How Lexus Australia tore up the traditional luxury automotive playbook by making it personal
Client
Lexus Australia
Finalist
Challenger Brands
Finalist
CX
Finalist
Long-Term Effects - Product
2026
How Lean Cuisine Listened to What Nobody would Admit
Agency
Client
Patties Food Group
Silver
Food - Packaged and Fresh
Silver
Insight & Strategic Thinking - Campaigns $1-5 million
Finalist
Return On Investment - Commercial Under $5 Million
2026
How Kitchen Warehouse Mumnipulated Mother’s Day
Agency
Client
Kitchen Warehouse
Gold
Media-Led Ideas
Silver
Retail
Silver
Small Budget
Silver
Return On Investment - Commercial Under $5 Million
Finalist
Short Term Effects
2026
How having an Eye for Value kept Dan Murphy’s on top in a race to the bottom
Agency
Client
Endeavour Drinks Group
Silver
Return On Investment - Commercial Over $5million
Bronze
Retail
Finalist
Short Term Effects
2026
How Happiness Made Australians Happy to Spend Record Amounts on Lamb in our Cost-of-Living Crisis
Client
Meat & Livestock Australia
Silver
Challenger Brands
Bronze
Short Term Effects
Finalist
Food - Packaged and Fresh
Finalist
Insight & Strategic Thinking - Campaigns $1-5 million
2026
How Charles Sturt Won the Audience Higher Ed Forgot
Agency
Client
Charles Sturt University
Finalist
Performance Marketing
2026
How flipping the script from ‘supermodel’ to ‘supermum’ enabled BIG W to drive profitable growth through its womenswear influencer marketing.
Agency
Client
BIG W
Finalist
Retail
2026
How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand
Agency
Client
Uber Eats
Gold
Long-Term Effects - Services/Retail
The Grand Effie
Finalist
Return On Investment - Commercial Over $5million
2026
How Australian Pork turned the tables on market share
Agency
Client
Australian Pork Limited
Bronze
Food - Packaged and Fresh
Finalist
Insight & Strategic Thinking - Campaigns $5-20 Million
2026
How Animal Welfare League NSW Turned Passive Scrolling into Active Adoption
Client
Animal Welfare League NSW
Bronze
Social Media First
Bronze
Insight & Strategic Thinking - Campaigns under $1 million
Finalist
Not For Profit Organisations
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.