Case History Database

Slumping arrivals, a string of natural disasters, and shattered traveller confidence left Vanuatu with no easy path to get Aussies to visit. The breakthrough was differentiation. Rather than competing on the Pacific's familiar promise of relaxation, Vanuatu leaned into what only it could claim: raw, unfiltered adventure, closer than Australians think. Answer the Call of Vanuatu delivered three years of recovery in a single year: consideration up 44%, arrivals up 28%, and every dollar returned $21 into the local economy.

Louisa Tufale	Short Haul Markets Manager	Vanuatu Tourism Office
Rachel Koran	Short Haul Markets Coordinator	Vanuatu Tourism Office
Josh Fardell	Strategy Director	Apparent
Jason Hill	Chief Strategy Officer	Apparent
Hamish Stewart	Chief Creative Officer	Apparent
Suzie Cotterill	Group Account Director	Apparent
Alana Von Drehnen	Art Director	Apparent
Jessie Staszkiewicz	Copywriter	Apparent
Jack Caldwell	Senior Producer	Apparent
Jess Barry	Senior Account Manager	Apparent
Tasha Meehan	Senior Account Director	Apparent
Louise Acret	Creative Director	Apparent
Hayden Mead	Business Director	Apparent
Tanya Tankiang	Executive Producer	Apparent
Ruben Savariego	Designer	Apparent
Jessica Cory	Account Director	GTI Tourism
Nella Auvinen	Consumer Marketing Specialist	GTI Tourism
Sarah Anderson	Managing Director	GTI Tourism
Mia Ingham	PR Account Director	GTI Tourism
Annabel Staines	PR Senior Account Executive	GTI Tourism
Tiarna Henry-Wharton	Account Manager	GTI Tourism