Effies
Australia
How Macca’s made Brekkie the most important meal of the day once again
Agency
Wieden+Kennedy Sydney
Client
McDonald's Australia
Awards
Finalist
Insight & Strategic Thinking - Campaigns $1-5 million
Finalist
Restaurants and Food Delivery
Case Study
Summary
This is the story of how Macca’s reversed years of share and sales declines, to put Macca’s breakfast back on the map for Aussies.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Kellie Box | Strategy Director | Wieden+Kennedy Sydney |
| OMD Media | Media | OMD |
| McDonald’s Australia Client | Client | McDonald’s Australia |
| Wieden+Kennedy Sydney Creative Agency | Creative Agency | Wieden+Kennedy Sydney |
| McDonald’s Australia Client | Client | McDonald’s Australia |
| OMD Media | Media | OMD |
| Wieden+Kennedy Sydney Creative Agency | Creative Agency | Wieden+Kennedy Sydney |
| McDonald’s Australia Client | Client | McDonald’s |
| OMD Media | Media | OMD |
| Wieden+Kennedy Sydney Creative Agency | Creative Agency | Wieden+Kennedy Sydney |