Case History Database

In rideshare, Uber wasn’t just the leader, it was the verb. You didn’t book a ride, you “Ubered” there. DiDi was known for cheaper rides, but cheaper on its own kept the brand as the backup. So, the job was to make cheaper mean more. DiDi wasn’t just saving Aussies money on transport; it was giving them more to spend on the moments they actually valued. Yes, I DiDi made cheaper rides feel like more reasons to go out and one less reason to stay home.

Tim Farmer	Head of Brand ANZ	DiDi ANZ
Dona Barbagallo	Senior Marketing Manager	DiDi ANZ
Dylan Vale	Marketing Manager	DiDi ANZ
Daniel Jordan	Head of Communication and Government Affairs	DiDi ANZ
Ant White	Founder & Chief Creative Officer	Sunday Gravy
Brigitte Bayard	Head of strategy	Sunday Gravy
Andy Graham	Senior Strategist	Sunday Gravy
Max Kennedy	Creative Director	Sunday Gravy
Sam Whatley	Creative Director	Sunday Gravy
Emily Pietrocola	Group Account Director	Sunday Gravy
Karolina Bozajkovska	Head of Creative Producion	Sunday Gravy
Sean Sowerby	Head of PR	Sunday Gravy
Adrian Harris	Senior Account Director	Sunday Gravy
Ben Wright	Senior Designer	Sunday Gravy
Justen Duggan	Group Media Director	Strat
Molly Betson	Media Director	Strat
Rose Cashman	Media Manager	Strat
Alexandra Burton	Media Coordinator	Strat
Jim Hosking	Film Director	Hooves
Renae Begent	Producer	Hooves
John Pace	Executive Producer	Hooves
Jeremy Rouse	DOP	Hooves
Mark Burnett	Editor	The Editors
Eugene Richard	VFX Artist	The Editors
Glen Sarangapany	Composer	Electric Sheep Music
Sarah Adamson	Photographer	Photoplay
Olivia Simmons	Head of Partnerships	Fortem Media
Alex Culpin	Social Media Manager	Fortem Media
Aron Jaska	Senior Creative	Fortem Media