Case History Database

Victoria Bitter faced two challenges heading into the key summer period. 1) Drive renewed cultural relevance. 2) Turn this cultural relevance into sales. To succeed, the 172-year-old brand tapped into another timeless cultural icon - The Ashes. With England heading down under, VB saw an opportunity to play the helpful host, printing a reminder of the rules on their cans, and refreshing them at every opportunity. Aussies got a kick out of it, VB owned the cultural conversation throughout the summer of cricket and smashed its sales targets for six.

Ben Eyles	Head of Beer	Victoria Bitter
Tessa Whittaker	Marketing Manager	Victoria Bitter
Orla Dynes	Assistant Brand Manager	Victoria Bitter
Steph Kitchin	Social Creative Director	1house
Jack Gruber	Social Content Creator	1house
Dave Collins	Author / Head of Strategy	Droga5 ANZ, part of Accenture Song
Matt Michael	Chief Executive Officer	Droga5 ANZ, part of Accenture Song
Barbara Humphries	Co-Chief Creative Officer	Droga5 ANZ, part of Accenture Song
Damon Stapleton	Co-Chief Creative Officer	Droga5 ANZ, part of Accenture Song
Hugh Gurney	Executive Creative Director	Droga5 ANZ, part of Accenture Song
Joe Sibley	Executive Creative Director	Droga5 ANZ, part of Accenture Song
Adam Slater	Creative Director	Droga5 ANZ, part of Accenture Song
Jacob Redding	Art Director	Droga5 ANZ, part of Accenture Song
Raphael Tamkalis	Design Director	Droga5 ANZ, part of Accenture Song
Romanca Mundrea	National Head of Production	Droga5 ANZ, part of Accenture Song
Eliza Malone	Senior Producer	Droga5 ANZ, part of Accenture Song
April Vawdrey	Account Director	Droga5 ANZ, part of Accenture Song
Isaac Montebello	Account Manager	Droga5 ANZ, part of Accenture Song
Chas Mckinnon	Founder & Executive Producer	Betty Wants In
Max Greenstein	Director	Betty Wants In
Henry Wilson	Investment Lead	PHD
Tom Lamplugh	Planning Lead	PHD