Effies
Australia
Trending Thoughts
Agency
Yonder Creative
Client
ReachOut Australia
Awards
Finalist
Youth Marketing
Finalist
Small Budget
Case Study
Summary
In youth mental health, the real barrier isn’t brand competition. It’s hesitation, stigma, and the instinct to stay silent. “Trending Thoughts” was built from the reality of young people’s own searches, revealing shared worries, shared moments and shared emotions. By turning those insights into contextually relevant, emotionally honest creative, ReachOut met young people in ways that felt immediate and real. The campaign didn’t just speak to youth audiences — it was made from them, proving that emotional precision can turn awareness into meaningful action.
Case study
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Credits
| Benjamin Gay | Creative Director | Yonder Creative |
| Julie Faktor | Creative Director | Yonder Creative |
| Stacey Paton | Account Manager | Yonder Creative |
| Neall Kriete | Senior Marketing Manager | ReachOut Australia |
| David Easton | CEO & Founder | Reborn Media |
| Shailei Forrester | Group Account Director | Reborn Media |
| Wendy Lieu | Media Strategist | Reborn Media |
| Caspar Wright | Founder | Market Calculus |
| Rob Pardini | Founder | Market Calculus |
| Dick Sweeney | Director/Photographer | Louis & Co |
| Louis Molines | Producer | Louis & Co |