2025
Super Helpful: How Aware Super Turned Advice Into Advantage
Agency
Client
Aware Super
Bronze
Financial Services and Insurance
2025
Subway’s Long Game in a Fast Food World
Client
Subway Systems Australia
Finalist
Long Term Effects
2025
Short-Term Wins, Long-Term Vision: How Steggles Won With Brand Not Bargains
Agency
Client
Baiada Poultry
Finalist
Short Term Effects
2025
Proving That Going Extra Needn’t Cost Extra, How ALDI Pushed the Boat out to Bring Aussies in at Christmas
Agency
Client
ALDI Australia
Silver
Retail and Etail
Silver
Challenger Brands
Finalist
Return on Investment
Gold
Short Term Effects
2025
Officeworks and the Back to School Kids: Winning Hearts, Heads and Baskets — Three Years Running
Agency
Client
Officeworks
Finalist
Long Term Effects
2025
NAB Wrangles a Wild ROI and Growth
Client
NAB
Bronze
Return on Investment
Bronze
Financial Services and Insurance
2025
Lifeblood Blood Supply: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives
Agency
Client
Australian Red Cross Lifeblood
Gold
Not For Profit Organisations
Gold
Positive Change
Silver
Innovative Media or Channel Solutions (inc. Media Partnerships)
Silver
Return on Investment
2025
KitKat Break Chair
Agency
Client
Nestle
Silver
Youth Marketing
Gold
Innovative Media or Channel Solutions (inc. Media Partnerships)
2025
Jump-Scaring Young Queenslanders into Action on Sun Safety
Agency
Client
Queensland Government Health
Finalist
Government
2025
Impact at Record Speed: How Superloop Dodged the IOC to Win Customers at the Olympics
Agency
Client
Superloop
Bronze
Short Term Effects
2025
How XXXX Found Gold in People’s Pride of Their Origin
Agency
Client
Lion
Finalist
Long Term Effects
2025
How We Tackled Young Australians’ Suntanning Habits: A Ticking Timebomb for Skin Cancer
Client
Department of Health (Disability and Ageing & Cancer Council Australia)
Finalist
Social Media First
2025
How We Delivered Kia’s Most Successful Pre-Launch Campaign of All Time, with No Car to Show
Agency
Client
Kia Australia
Bronze
Other Consumer Goods
Finalist
New Product or Service
Bronze
Challenger Brands
2025
“You With RACQ?” How Humour, Critters and Cultural Connection Reversed a Four-Year Member Decline
Agency
Client
RACQ
Finalist
Insight & Strategic Thinking
2025
How Tourism New Zealand Turned Familiarity into FOMO
Agency
Client
Tourism New Zealand
Finalist
Travel, Leisure & Media
2025
How the Boot McNugget Became a Collectable
Agency
Client
McDonald's Australia
Finalist
Social Media First
2025
How Telstra Won EOFY by Creating a Branded Sale, Not Just Being a Brand on Sale
Agency
Client
Telstra
Silver
Telecommunications and Other Services
Bronze
Return on Investment
Finalist
Short Term Effects
2025
How Supporting Australian Music Turned Up the Volume on Growth for a Previously Unknown Brand, Sprout
Agency
Client
Telstra
Finalist
Challenger Brands
2025
How Telstra Beat the Unbeatable Year by Creating a Brand-led Christmas Ecosystem Not Just Another Christmas Campaign
Agency
Client
Telstra
Silver
Telecommunications and Other Services
Silver
Short Term Effects
2025
How Solar Victoria Helped More Households Put the Sun to Work
Agency
Client
Solar Victoria
Finalist
Government
2025
How Samsung traded tradition for youth culture and market share growth
Agency
Client
Samsung Electronics Australia
Finalist
Innovative Marketing Strategy
2025
How NESCAFÉ Café Creations Brewed a Stirring Coffee Comeback and an ROI to Froth About
Client
Nescafé
Bronze
Food and Beverage Brands
Silver
Long Term Effects
Finalist
Return on Investment
2025
How McDonald’s Australia Restored Its Value Perceptions
Agency
Client
McDonald's Australia
Bronze
Restaurants and Food Delivery
2025
How Half & Half Had a Doozy and Won a Place in the National Comp
Agency
Client
doozy drinks
Finalist
New Product or Service
2025
How Felix Mobile Branched Out Beyond Its Sustainability Roots to Drive Some Very Healthy Growth
Agency
Client
TPG Telecom
Finalist
Telecommunications and Other Services
2025
How Australian Lamb Got the Nation out of the Comments and Into the Cutlets
Client
Meat & Livestock Australia (MLA)
Silver
Food and Beverage Brands
Silver
Social Media First
Bronze
Insight and Strategic Thinking - campaigns over $2 million
Finalist
Short Term Effects
2025
How ADF Careers Drove Effectiveness and Efficiency for Defence Force Recruiting
Agency
Client
Defence Force Recruiting
Gold
Government
2025
How ‘Aussie Beef the Greatest’ Delivered the Greatest Results
Client
Meat & Livestock Australia (MLA)
Finalist
Return on Investment
2025
Grimace’s Very Important Purple Tour
Agency
Client
McDonald's Australia
Finalist
Restaurants and Food Delivery
Bronze
Return on Investment
Finalist
Short Term Effects
2025
Great Northern’s Great Migration
Client
Asahi Beverages
Finalist
Food and Beverage Brands
Finalist
Small Budget
Bronze
Performance Marketing
2025
From One-Off Irish Novelty to Winter’s Best Mate – How Guinness Drove Demand Amongst Beer Drinkers, and Publicans’ Desire to Get a Pour of the Action
Agency
Client
Lion
Finalist
Long Term Effects
2025
From Beer Brand to Entertainment Brand, How GNBC Found a New Way to Unlock Growth and Stay on Top
Agency
Client
Carlton & United Breweries
Finalist
Food and Beverage Brands
Finalist
Innovative Media or Channel Solutions (inc. Media Partnerships)
2025
Every Vape is a Hit to Your Health
Agency
Client
Cancer Institute NSW
Finalist
Positive Change
Bronze
Youth Marketing
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.