2023 Australian Effie Awards winners announced
CHEP Network has been named Effective Agency of the Year Grand Effie awarded to Saatchi & Saatchi, part of The Neighbourhood, for ‘How little moments made big bickies for Arnott’s’ KFC Australia awarded The Effective Advertiser Award Four Gold Effies awarded...
Finalists announced for the 2023 Australian Effie Awards
Following rigorous online judging by industry experts, Advertising Council Australia has announced that 110 finalists from 27 agencies representing 46 clients have made it into round two of 2023's Australian Effie Awards. VIEW THE FINALISTS This year,...
The Effectiveness Masterclass: insights from top marketers
“Creativity and emotion are the two key ingredients of marketing that create future demand, and when combined, lead to the most profitable campaigns,” James Hurman, advertising effectiveness expert. As part of ACA and the AANA’s Effectiveness Masterclass last week,...
High-attention media supercharges impact of strong creative: Attention and Effectiveness: To ESOV and Beyond Part II
High-attention media platforms can boost the attention of strong creative campaigns by up to 75%, according to a new report into marketing effectiveness released today by Advertising Council Australia (ACA). Attention and Effectiveness: To ESOV and Beyond Part II is a...
New categories and changes announced as 2023 Australian Effie Awards open for entries
The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it easier and more accessible than ever to enter. Three new Effies categories will recognise effectiveness in CX, social and...
2022 Australian Effie Award winners announced
The Monkeys named Effective Agency of the Year Special Australia awarded Grand Effie for its entry ‘Tonight, I’ll be eating ….for Uber Eats Australia Uber Eats Australia awarded The Effective Advertiser Award Five Gold Effies awarded overall The Monkeys has...
2022 Australian Effie Awards now open for entries
The 2022 Australian Effie Awards are now open for entries, with the closing date confirmed as Thursday, 2 June. Now in their 14th consecutive year, the Effies celebrate effective creative communications, recognising advertising campaigns that demonstrate...
2021 Australian Effie Award winners announced
The Monkeys named Effective Agency of the Year The Monkeys awarded Grand Effie for its entry ‘How reinventing ‘HELP’ added record value to the NRMA Insurance Brand’ NRMA Insurance awarded Effective Advertiser Award Five Gold Effies awarded overall The Monkeys has been...
124 Finalists in Round One of 2021 Australian Effie Awards
Following a rigorous round of online judging by 156 industry experts, Advertising Council Australia today announced that 124 finalists from 38 agencies on behalf of 55 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for...
Call for Entries for 2021 Australian Effie Awards Now Open
Advertising Council Australia has today launched the 2021 Australian Effie Awards, issuing the marketing community with a challenge to demonstrate their resourcefulness, resilience and the power of great advertising in the teeth of the COVID pandemic. ACA CEO Tony...