Case History Database

In 2018, Mitsubishi Motors Australia achieved their highest annual sales result ever. In a little over 12 months Mitsubishi moved from #3 to #1 in SUVs – largely by focusing on small SUVs. Our task was to locally launch the all- new Eclipse Cross, an ambitious one, as we were entering the same category as the Mitsubishi ASX – already Australia’s #1 selling small SUV. Rather than stealing ASX’s customers, our ‘Here Now, For Wherever Next’ campaigns attracted a new, style conscious and tech-savvy audience – previously out of reach for Mitsubishi. This is a story of ‘small’ adding up to something very big.