Strengthen your Effie entry
Your entry is taking shape, now it’s time to add the finishing touches. Whether you need stronger evidence, a tighter argument or a little extra inspiration, we’ve assembled everything you need to serve up a winning case. Entries close June 1. *** Recipe for a winning...
Win a free Effie entry
Think your work deserves an Effie, but the entry fee is holding you back? Here’s your chance to win a complimentary entry to the 2026 Australian Effie Awards. To enter, create your own Effie cake - a creative interpretation of the iconic, three-tier Effie Award. Bake...
Tips for writing a winning Effie paper
It’s crunch time for 2026 Effie entries. If you joined our ‘How to Win’ webinar, you’d have heard legendary strategist, Effie judge and mentor, Al Crawford, share essential tips for crafting a winning paper. A great starting point is reading past winning entries, and...
Faces Behind the Cases: Angela Morris & Addison Gazal on influencing youth behaviour at scale
How do you reach an audience that believes they’re invincible? Bastion and Cancer Institute NSW faced one of public health’s toughest comms challenges: getting young Australians to see vaping as a genuine health risk when all they could see were the benefits, not the...
Faces Behind The Cases: Jonathan Kerr & Jody Elston on enduring effectiveness
When a brand walks away from an iconic character at the height of its fame, it usually signals a reset. For Budget Direct, it was a calculated move. After years of success with Captain Risky, Jonathan Kerr, Chief Growth Officer at Auto & General, and agency...
Effie playbook: AI prompts, free research, and how to use the next 6 weeks wisely
If you’re planning to enter the Australian Effie Awards, our recent How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...
Get the inside edge: ACA webinar on what it takes to win an Effie | March 24
Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...
‘The proof is in the Effie’: 2026 Australian Effie Awards open for entries
Entries are now open for the 2026 Australian Effie Awards, with marketers and agencies invited to submit their strongest work to the industry’s benchmark for marketing effectiveness. This year’s program is supported by a new campaign from BMF Australia, 2025’s...
Inside Effectiveness 2026 goes client-side with Mim Haysom, Steph Garner and Shannon Wright
Senior marketers Mim Haysom (Suncorp), Steph Garner (Australian Red Cross Lifeblood) and Shannon Wright (Nestlé) will headline Inside Effectiveness this month, sharing the decisions behind their Effie-winning work and practical lessons for marketers. As scrutiny on...
Effie-winning brands and WARC headline Inside Effectiveness 2026
Inside Effectiveness will return to Sydney and Melbourne in February, bringing together Effie Award-winning work and research to help marketers and agencies cut through complexity and drive long-term growth. Presented by Advertising Council Australia (ACA) and the...