Get the inside edge: ACA webinar on what it takes to win an Effie | March 24
Advertising Council Australia (ACA) will host a free industry webinar on Tuesday 24 March, bringing together Effie judges, winning case writers and data experts to help marketers and agencies prepare strong entries for the 2026 Australian Effie Awards. The session is...
‘The proof is in the Effie’: 2026 Australian Effie Awards open for entries
Entries are now open for the 2026 Australian Effie Awards, with marketers and agencies invited to submit their strongest work to the industry’s benchmark for marketing effectiveness. This year’s program is supported by a new campaign from BMF Australia, 2025’s...
Inside Effectiveness 2026 goes client-side with Mim Haysom, Steph Garner and Shannon Wright
Senior marketers Mim Haysom (Suncorp), Steph Garner (Australian Red Cross Lifeblood) and Shannon Wright (Nestlé) will headline Inside Effectiveness this month, sharing the decisions behind their Effie-winning work and practical lessons for marketers. As scrutiny on...
Effie-winning brands and WARC headline Inside Effectiveness 2026
Inside Effectiveness will return to Sydney and Melbourne in February, bringing together Effie Award-winning work and research to help marketers and agencies cut through complexity and drive long-term growth. Presented by Advertising Council Australia (ACA) and the...
2025 Australian Effie Award winners: Leo scoops Grand Effie, BMF wins Effective Agency of The Year + more.
2025 Australian Effie Awards: Leo Australia scoops Grand Effie for Suncorp, BMF wins Effective Agency of the Year, ALDI wins Effective Advertiser of the Year + more! **** Leo Australia has scooped The Grand Effie at this year’s Australian Effie Awards - the country’s...
Finalists announced for 2025 Australian Effie Awards
Advertising Council Australia has today announced 111 finalists for this year’s Australian Effie Awards, representing 33 agencies and 47 clients. Entrants with multiple finalist entries include Droga5, BMF, Saatchi & Saatchi, Clemenger BBDO, VML, and M+C Saatchi....
The professionalism and rigour behind the curtain of Effie judging
In a world where marketing success is often measured with vanity metrics such as likes, impressions, or the latest creative trend, the Effie Awards remain steadfast in celebrating what truly matters: effectiveness. The impact of the campaign on the business. At the...
How to write a winning Effie paper
It’s crunch time for your 2025 Effie entries! If you joined our ‘How to Win’ webinar, you’d have heard legendary strategist, Effie judge and mentor, Al Crawford, share essential tips for crafting a winning paper. A great starting point is reading past winning entries...
Google announced as marquee sponsor of the Australian Effie Awards
Image from L-R: Michael Rebelo (Chair, ACA), Suzana Ristevski (CMO, Google Australia & NZ), Tony Hale (CEO, ACA) Advertising Council Australia (ACA) has today announced Google Australia as the new marquee sponsor of the Australian Effie Awards - a partnership...
ACA & AANA to host Inside Effectiveness 2025 in Syd, Melb and Bris
Advertising Council Australia and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness in Sydney, Melbourne, and, for the first time, Brisbane in 2025 - delivering practical insights to help brands and agencies boost their marketing...