Effie Australia

Effie Awards 2023

The 15th Annual Effie Awards are now closed for judging. Finalists will be announced w/c 7 August. The Effie Awards presentation evening will be held on Thursday 12 October 2023. Stay tuned for more information.

Changes IN 2023


This year’s Effie Awards are now closed. 

To recognise additional areas of marketing effectiveness, three new categories were added this year – CX, Social Media First, and Innovative Marketing Solutions. Our industry is constantly evolving and our aim is to ensure all kinds of effectiveness can be celebrated and learned from. 

Simplified entry
Simplification was the name of the game in 2023 with significant changes designed to make entering so much easier. 

New prices
Celebrating effectiveness is extremely important to the success of our industry and everyone in it. This year we developed tiered pricing with discounted rates that accommodate small, new and returning entrants

New to Effie?
If you’re new to the Effie Awards and would like expert insights into creating a winning entry next year, we have a panel of Effie Winners who can help guide you through writing a winning case study.
Contact lindsay@adcouncil.org.au to be connected with a winning Effies Judge in 2024.
2023 Entry Guide

The essential how-to-enter guide will help you prepare for next year’s Effie Awards. It’s worth downloading now and getting familiar with what’s required so that you can plan throughout the year. 



Online entries are now closed as we move into judging. 

If you would like to review entry criteria whilst planning for next year’s Effie Awards, please contact lindsay@adcouncil.org.au 


Give yourself the best chance of winning a gold Effie this year. Catch up on the webinar above to hear more about the changes to this year’s awards program, how to craft a standout entry, and more. Event hosts: DDB Group Chief Strategy Officer Fran Clayton, Gutthink and Partners’ Martin Rippon, and ACA CEO Tony Hale.

2023 Key Dates

Entries open: Monday 13 March
On-time entries close: Thursday 1 June
Extended & final deadline: Thursday 15 June
Round one online judging: 17 -31 July
Finalists announced: w/c 7 Aug


Round two online judging: 14 – 28  August
Round two judging: Tuesday 5 September
Executive judging review: Monday 11 September
Awards dinner & presentation: Thursday 12 October




– Only one category can be entered

A01. Retail/Etail
A02. Food and Beverage Brands
A03. Restaurants and Food Delivery
A04. Other Consumer Goods
A05. Health And Wellbeing
A06. Financial Services and Insurance
A07. Telecommunications and Other Services
A08. Travel, Leisure And Media
A09. Government
A10. Not-for-Profit Organisations


– Maximum four categories can be entered

Specific Challenges
B01. New Product or Service
B02. Challenger Brands
B03. Small Budget
B04. Positive Change
B05. Social Media First

B06. Most Original Thinking
B07. Insight & Strategic Thinking
B08. Innovative Media or Channel Solutions (inc Media Partnerships)
B09. Innovative Marketing Solutions
B10. CX
B11. Clever Use Of Research / Or Data 

B12. Return On Investment
B13. Short-Term Effects
B14. Long-Term Effects
B15. Brand Value


Entry Fees


ACA or AANA marketing members
On-time entries: $975 +gst
Extended & final deadline: $1,275 +gst

Non-member agencies
On-time entries: $1,800 +gst
Extended & final deadline: $2,100 +gst

Small-budget entries
On-time entries: $500 +gst
Extended & final deadline: $525 +gst


NEW ENTRANTS (first entry only)

ACA or AANA advertiser members
On-time entries: $682.50 +gst
Extended & final deadline: $892.50 +gst

Non-member agencies
On-time entries: $1,260 +gst
Extended & final deadline: $1,470 +gst


Advertising campaigns that ran in Australia during the period  1 April 2021 and 31 May 2023 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

More eligibility requirements regarding previous entries and case criteria can be found in the 2023 Entry Guide.



ThinkTV takes a look at the new Australian Effies Database

Explore the Case History Database and download case studies

8 tips on writing a winning entry

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