Effies
Australia
Wrigley’s Extra: Waking A Sleeping Giant
Agency
DDB Sydney
Client
The Wrigley Company
Awards
Bronze
Food, Confectionery & Snacks
Summary
“Our job is to bring the dead facts to life”
- Bill Bernbach
Being number one doesn’t mean that you can try any less hard – infact it often means the reverse as to grow your business requires category changing activity.
This case study looks at how a new insight (based upon otherwise “dead facts”) when brought to life in a way that includes both business and communications:
• Increased brand and sales measures
• Changed consumer behaviour
• Grew a brand that is virtually its own category
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| National Creative Director | Matt Eastwood | ||||||||
| Managing Director Strategy and Innovation | Leif Stromnes | ||||||||
| Board Business Director | Kate Sheppard | ||||||||
| Senior Business Manager | Hollie Doran | ||||||||
| Planning Director | Catriona Collins | ||||||||
| Senior Planner | James Quinlan | ||||||||
| Managing Director Pacific Region | Hamish Thomson | The Wrigley Company Pty Limited | |||||||
| Marketing Director Pacific Region | Andrew Leakey | The Wrigley Company Pty Limited | |||||||
| Marketing Manager- Gum | Kym Bonollo | The Wrigley Company Pty Limited | |||||||
| Brand Manager | Alexandra Katsidis | The Wrigley Company Pty Limited |
Category Sponsors
Food-- Confectionery & Snacks
