Case History Database

“Our job is to bring the dead facts to life” - Bill Bernbach Being number one doesn’t mean that you can try any less hard – infact it often means the reverse as to grow your business requires category changing activity. This case study looks at how a new insight (based upon otherwise “dead facts”) when brought to life in a way that includes both business and communications: • Increased brand and sales measures • Changed consumer behaviour • Grew a brand that is virtually its own category

	National Creative Director		Matt Eastwood
	Managing Director Strategy and Innovation		Leif Stromnes
	Board Business Director		Kate Sheppard
	Senior Business Manager		Hollie Doran
	Planning Director		Catriona Collins
	Senior Planner		James Quinlan
	Managing Director Pacific Region		Hamish Thomson		The Wrigley Company Pty Limited
	Marketing Director Pacific Region		Andrew Leakey		The Wrigley Company Pty Limited
	Marketing Manager- Gum		Kym Bonollo		The Wrigley Company Pty Limited
	Brand Manager		Alexandra Katsidis		The Wrigley Company Pty Limited