Case History Database

Ordinarily, Foodbank’s Christmas appeal involves direct marketing pleading for donations. In 2018, we crafted an idea with a more immediate response: Hungry Puffs, the breakfast over 100,000 West Aussie kids wake up to every day. In the lead-up to Christmas, empty boxes of Hungry Puffs were stocked in over 40 major supermarkets across Western Australia. Shoppers who were in the process of buying food for their own families were suddenly encouraged to support a much bigger cause – helping feed children who go without breakfast every day. In 4 weeks, Hungry Puffs resulted in 625,770 meals for WA children, raising $312,885.

	Business Director		Emma Sadler
	Account Manager		Katrina Strugnell
	Account Manager		Sarah Kappeler
	Author		Hannah Muirhead
	Executive Creative Director		Marcus Tesoriero
	Creative Director		Dean Hunt
	Head of Art		Nathan Teoh
	Copywriter		Matt Wilson
	Art Director		Hayden Griffiths
	Public Relations		Tony Monaghan
	Head of Design		Dan Agostino
	Designer		Janice Law
	Designer		Luke Lucas
	Illustrator		Sofia Varano Della Vergiliana
	Designer		Matt Taylor
	Digital Production		Paul Hamilton/Peter Farell
	Digital Strategy		Matt Popkes/Emily Colman
	Production		Caitlin Baird / Mason Truong / Pete Townsend
	Finished Art		Julian Farnan
	Media		Angela Naaykens / Jodie Allen
	Client Lead		Charmaine Don		Foodbank WA