Effies
Australia
Summary
Can a game of peek-a-boo change the world?
This is the story of the World’s Youngest Ever TED Talks - a complex neuroscience lesson in early childhood development, delivered by a 7 year old. Designed to educate parents on how to help children thrive in their first 5 years, it’s a lesson that encouraged 9/10 prospective and new parents to connect, talk and play more with their children and became the ‘No.1 Most Popular TED Talk in the World’, reaching over 1.8billion people, in 35 languages, in over 190 countries, positively impacting millions of children, for generations to come.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Emily Taylor | Chief Strategy Officer | |
| Cat Mellon | Group Strategy Director | |
| Cam Blackley | Chief Creative Officer | |
| Mandie van der Merwe | Executive Creative Director | |
| Avish Gordhan | Executive Creative Director | |
| Tom Bradbeer | Senior Copywriter | |
| Laura Brown | Senior Art Director | |
| Am Lall | Group Account Director | |
| Justin Graham | Group CEO | |
| Michael McEwan | Managing Director | |
| Emma Parsons | Author / Head of Content | |
| Brett Dawson, Bohemia Group | Chief Executive Officer | Bohemia Group |
| Aaron D’arton, Bohemia Group | Connection Design Director | Bohemia Group |
| Natasha Young, Bohemia Group | Business Director | Bohemia Group |
| Abbey Tarlinton, Bohemia Group | Media Manager | Bohemia Group |
| Jimmy Dau, Bohemia Group | National Partnership Director | Bohemia Group |
| FINCH | Production | FINCH |
| Nicola Forrest, The Minderoo Foundation | Co-Chair and Co-Founder | The Minderoo Foundation |
| Jay Weatherill, The Minderoo Foundation | Chief Executive Officer of Thrive by Five | The Minderoo Foundation |
| David Ohana, The Minderoo Foundation | Communications Director | The Minderoo Foundation |
| Angus Ingham, The Minderoo Foundation | Head of Brands and Campaigns | The Minderoo Foundation |
| Melissa Teo, The Minderoo Foundation | Content, Research & Evaluation Lead | The Minderoo Foundation |
| Andrew Hagger, The Minderoo Foundation | Chief Executive Officer | The Minderoo Foundation |
| Anthony Flannery, The Minderoo Foundation | Director of External Affairs | The Minderoo Foundation |
| Madeline Arnold, The Minderoo Foundation | Social Media Manager | The Minderoo Foundation |
| Alex Massey, The Minderoo Foundation | Communications Specialist Manager | The Minderoo Foundation |
| Shaun Devitt, The Minderoo Foundation | Head of Media | The Minderoo Foundation |
Category Sponsors
Ad Standards
