Case History Database

“This bike has MS” reached more than 24 million people, raising more than $380,000 for MS treatment and garnered $7M in earned media by putting a disease into a bike. “The bike with MS” had symptoms designed into its build and was then ridden at a charity event by Olympic cyclist Shane Kelly, shocking spectators as he struggled to finish the ride. By hiding the debilitating symptoms of MS in a bike, we turned “another” education and fundraising campaign for a disease that only affects 1% of the population into something which started a new conservation around the world.

	Chief Creative Officer/Managing Partner		Michael Knox
	General Manager		Claudia McInerney
	National Planning Director / Author		Danish Chan
	Account Manager		Aaron Rocca
	Digital Director		Evan Karas
	Lead Designer		Renee Luri
	Designer Renee Luri Social Media Manager		Belle Thompson
	Finished Artist		Amahl Weereratne
	Digital Project Manager		Nicolas Brosse
	Agency Producer		Katie Wellbelove
	Production Company		Glass Case
	Editor		Leigh Cooke		Glass Case
	MS Group Manager Marketing/Communications		Jan Staunton		MS Limited Australia
	MS Marketing Specialist		Tegan Berry		MS Limited Australia