Case History Database

Making an invisible problem impossible to ignore. Tonight, you‟ll lay your head on your favourite pillow that probably contains an entire ecosystem made up of your dead skin cells and the things that feed on them. If we‟ve spoiled your sleep, we apologise and suggest you buy a new Tontine pillow – date-stamped so you‟ll know it‟s fresh and you‟ll know when it‟s not so fresh anymore. This is the story of a world first in pillows – a creative solution to a business problem, amplified through advertising. Setting out to grow Tontine sales by 30% and getting an immediate 345% sales uplift. Sweet dreams indeed.

	Author		Mark Sareff & Sophie Price		Happy Soldiers
	Strategy Director		Mark Sareff		Happy Soldiers
	Planning Partner		Sophie Price		Happy Soldiers
	Creative Director		John Kan		Happy Soldiers
	Creative		Ben Sampson		Happy Soldiers
	Designer		Tim Haynes		Happy Soldiers
	Managing Director		Lindsey Evans		Happy Soldiers
	Business Director		Emma DiGiacomo		Happy Soldiers
	TV Producer		Meredyth Judd		Freelance
	Director & TV Production		Rey Carlson		Play Big
	Media Implementation and Buying		Wayne Philbert		Mediacom
	PR, POS & Activation		Zoe Carr		Zarr Marketing
	Qualitative Research		David Tunnicliffe		Pollinate
	Quantitative Research		Peter Matthew		Galaxy
	Group General Manager		Holly Kramer		Pacific Brands
	General Manager		Adam Heathcote		Tontine
	Product Development and Marketing Manager		Lucinda Kew		Tontine
	Brand Manager		Eliza Swinburne		Tontine