Effies
Australia
Talking Asset Finance
Agency
BMF, Commonwealth Bank, IKON Communications
Client
Commonwealth Bank
Awards
Silver
Return on Investment
Bronze
B2B
Bronze
Small Budget
Summary
The right message, at the right time, to the right people, with the right
offer – sometimes it just all comes together. This is the story of how
one of the most tailored, multichannel campaigns ever developed by
Commonwealth Bank, achieved unprecedented results.
An investment of less than $300,000 brought in revenue in excess of
$9.8m, a return of more than 33:1.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Data Planning Director | Rob Chandler | ||||||||
| Account Director | Joey Crosby | ||||||||
| Creative Director | Dylan Taylor | ||||||||
| Associate Creative Director | Brad Waggoner | ||||||||
| Copywriter | Simon Gaffney | ||||||||
| Art Director | Rosie Slater | ||||||||
| Art Director | Rita Kanaan | ||||||||
| Communications Manager | Carl Dzedins | IKON Communications | |||||||
| Communications Trader | Mark Echo | IKON Communications | |||||||
| Executive Marketing Manager | Theresa Lintvelt | Commonwealth Bank | |||||||
| Marketing Manager | Belinda Giuliano | Commonwealth Bank | |||||||
| Marketing Manager | Sara Smithers | Commonwealth Bank | |||||||
| Asset Finance Manager | Fabian Abacum | Commonwealth Bank | |||||||
| Manager, Portfolio Analysis & Segmentation | Tim Rogers | Commonwealth Bank | |||||||
| Associate, Portfolio Analysis & Segmentation | Nadhya Anchorena | Commonwealth Bank |
Category Sponsors
Return on Investment
B2B
Small Budget
