Effies
Australia
Smashing targets with the Owner-Manager story
Agency
Junior
Client
Bank of Queensland (BOQ)
Awards
Gold
Financial Services
Summary
This is a case study about how BOQ made some pretty bold moves to ensure success in what is one of Australia‟s most notoriously difficult advertising sectors.
It is a tale of new found point of difference that could so easily have been lost in the „noise‟ where it not for their 100% dedication to an idea that came from the inside out.
Which might be why it is also a tale of customer acquisition increasing by 7% and a growth in lending that was 2.4 times that of the overall market.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Author | Russ Vine | Junior | |||||||
| Creative Director | Jonathan Drapes | Junior | |||||||
| Account Director | Rebecca Myers | Junior | |||||||
| Previous Agency | Various people to April 2010 | Clemenger BBDO Brisbane | |||||||
| Previous Agency | Various people to April 2010 | 12:20 | |||||||
| Media | Veronica Mousely | OMD | |||||||
| Media | Bonny Ebertsohn | OMD | |||||||
| Marketing Consultants | Brand Council | ||||||||
| Author | Greg Abbey | BOQ | |||||||
| Author | Jacinta Crabtree | BOQ |
Category Sponsors
Financial Services
