Case History Database

Bullying has moved from schoolyards to social media, but kids don’t realise the effect their words can have. So we created Reword, the first real-time alert for online bullying. Using a red strikethrough to prompt young people to reconsider abusive language, Reword helps develop their moral compass by teaching them to self-regulate hurtful comments before hitting send. Within six weeks, the tool was installed on 150,000+ computers; 84% of insults were reworded; and most significantly, we saw a 67% reduction in bullying behaviour per user. Reword is creating a new generation that respects each other – online and in real life.