Case History Database

Over the years Effie Australia has rightfully handed out awards to some extraordinary campaigns for positive change. Almost all were awarded for their efforts to improve the fortunes of a single-issue charity or cause. Yet none attempted to improve the fortunes of all charities or causes at once. Until now. The Donation Dollar was created to nudge the entire nation into giving more to charities, more often. Even better, with 25 million Donation Dollars being put into circulation, and each coin in circulation for 30 years, this idea will continually nudge us to give for decades to come.

Lee Sunter	Creative Director
Simon Bagnasco	Executive Creative Director
Adam Ferrie	Senior Creative/Copywriter
Peter Cvetkovski	Senior Creative/Art Director
Matt Alpass	Head of Design
Alice De Saulles	Designer
Juliet Symes	Finished Artist
Jack Gilbert	Author/Strategy Planner
Alex Speakman	Author/Strategy Partner
Joe Heath	Author/Director of Strategy
Lucy Trengrove	Executive Producer
Zena Bartlett	Producer
Nick Baum	Senior Digital Producer
Jarryd Hood	Digital Design
Fei Wang	Head of Content
Heather McKean	Creative Content Producer
Steven Ashby	Developer
Dagmar Ford	Developer
Leah Williams	Group Account Director (2020)
James Cameron	Account Director (2020)
Jamie Herman	Account Director (2019)
Jobe MacShane	Account Executive
Adam Brami	Senior Business Director (2019)
Rebecca Robertson	New Business Director
Mark Cochrane	Managing Director
Stephanie Banno	PR Strategy & Account Director	Herd MSL
Skye Lambley	Group Managing Director	Herd MSL
Sarah Gilmore	PR Account Manager	Herd MSL
Coralie Redden	PR Account Manager	Herd MSL