Effies
Australia
No Home Address
Agency
Ogilvy Australia
Client
Whitelion
Awards
Bronze
Not For Profit Organisations
Silver
Innovative Media or Channel Solutions (inc. Media Partnerships)
Bronze
Outsmarting Covid
Summary
In a year when generosity was crippled by not one, but two all-consuming national disasters (bushfires and COVID-19), Whitelion was in a fight for their survival. One that would seal the fate of at-risk youth reliant on Whitelion.
So, how does one of the smallest charities in Australia gain visibility over the Goliaths? By convincing corporates to lend us their homepages. An asset they saw as an insignificant revenue raising device, but one with endless potential.
On World Homeless Day, their homepages became a Whitelion donations portal; giving us the visibility to outperform the category with an ROI of 3,653%.
Case study
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Credits
| Damien Pashby | Group Account Director | |
| Sarah Brown | Senior Account Manager | |
| Magdalena Tomislav | Author/Senior Strategist | |
| Luke Hawkins | Creative Director | |
| Simon Dalla Pozza | Art Director | |
| Lewis Aramayo | Copywriter | |
| Bastian Legay | Digital Project Manager | |
| Cahyadi Hendrawan | Technical Lead | |
| Kate Holland | Account Director | UnLtd |
| Peter Andrew | Senior Client & Communications Manager | Wavemaker |
| Lauren Gatt | Events & Partnership Lead | Whitelion |
| Jasmin Lesniak | Manager ‑ Events & Engagement | Whitelion |
Category Sponsors
UnLtd
