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Mum’s the word! How we found a new ‘sause’ of revenue for sick kids in hospital

Agency
CHEP Network
Client
Curing Homesickness
Awards
Bronze
Not For Profit Organisations
Silver
Innovative Marketing Solutions
Summary
Sydney Children’s Hospitals Foundation needed a new source of revenue to fund the endless need for additional budget in children’s healthcare. At a time of rising charity competition, fragmented donor groups and decreasing generosity, a stand out solution was required. With every child in hospital suffering from homesickness, this became the energising cause in this award-winning case. Almost four years since launch, and with no additional investment since the 3-month launch burst in July 2019, Curing Homesickness is still generating over $1.5M every year. Raising $6.89M in total with a remarkable ROMI. All to help get kids in hospital back where they belong - home.
Case study

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Credits
Lillian Sor Chief Strategy Officer
Glen Dickson Executive Creative Director
Catherine Mellon Executive Strategy Director
Mariana Rice Client Partner
Geoff Fischer Creative
Albert Olsen Account Executive
Nicky Bowie General Manager Curing Homesickness
Shilpi Singh-Khanna Marketing and Communications Lead Curing Homesickness
Tammy Grillo Corporate Partnerships Manager Curing Homesickness

 

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