Case History Database

Our challenge was to sell the S20, Samsung’s most expensive ever S series phone, at a time when excitement around new phone launches was rapidly dwindling. Like all major Samsung launches, price, product, placement and promotion were all directed by global HQ playbooks. Using an ancillary budget of $XXX we created the ultimate immersive product demonstration by hiding Microcodes inside the global creative and challenging audiences to find them. We’ve isolated the effects of Microcodes within the broader media mix and demonstrated that a tiny idea generated gigantic results: an incremental $XXXm in sales and an ROI of XXX.